Words to market by
Marketing glossary
What does all that marketing jargon actually mean? We’re here to translate. Learn about common marketing terms to help you better speak—and understand—marketing.
A
B
C
- Click Funnels
- Conversion Rate
- Canada’s Anti-Spam Legislation (CASL)
- Customer Data Platform (CDP)
- Customer Relationship Management (CRM)
- Call To Action (CTA)
- Case Study
- Cold Email
- Conversational Message
- Custom Keyword
- Customer Journey
- Customer Profile
- Customer Segment
- Contact Card
- Carrier
- Cart Abandonment
- Click Rate
- Content Marketing
- Conversion Tracking
- Canadian Telecommunications Association (CTA)
- Cellular Telecommunications Industry Association (CTIA)
- Common Short Code Administration (CSCA)
- Clicked SMS
- Consented to Receive SMS
D
E
- E.123 International
- E.123 National
- E.164
- Email Address
- Email Blast
- Email Campaign
- Email Header
- Email List
- Email Marketing Strategy
- Email Server
- Email Service Provider (ESP)
- Engaged Segment
- Event Count in Google Analytics
- Ecommerce
- Email Automation
- Email Compliance
- Email Fatigue
- Email Marketing
- Email Nurture
- Explicit vs. Implicit Consent
- Express Consent
- Email Marketing Re-engagement
I
M
N
P
S
- SMS Conversations
- S.H.A.F.T.
- SMS Compliance
- Short Message Service (SMS)
- SWOT Analysis
- Sending Domain
- Sending Number
- Setup Wizard
- Short Code
- Short Message Peer-to-Peer (SMPP)
- Sign-up Form
- Soft Bounce
- Spam Sender
- Special Character
- Subscribe Keyword
- Subscriber
- SMS List
- Segmentation
- Site Hosting
- Spam
- Sunsetting
- Short Code Council (SCC)
- Short Code Registry
- Spam Act 2003
- Sent SMS