Welcome to all the latest events & happenings in the KDD world.
This page is dedicated to important events and happenings in the KDD world. The events by themselves are a reflection of the company’s intent in providing evolved experiences for its consumers and in line with the sustainability pillars of people, planet and nutrition.
KDD has announced a significant partnership with DHL, a leading global logistics company, to utilize the “DHL GoGreen Plus” solutions. This initiative marks KDD as the first Food & Beverage industrial company in Kuwait to join this global sustainability effort, reinforcing its leadership position within the sector. This partnership signifies a substantial leap in KDD’s unwavering commitment to enhancing sustainability and mitigating climate change impacts. Our vision is to achieve the smallest possible environmental footprint while addressing the biggest environmental challenges in the places where we operate. Our commitment to sustainable logistics is part of our broader strategy to address climate change and promote a low-carbon economy. By integrating sustainability into our business, culture, and operations, we aim to set a benchmark for the industry.
Watch the short video 🎞️ here
Dignitaries and leaders from multiple sectors were invited to a symposium featuring the science and collaboration behind a new no-added-sugar chocolate ice cream product developed by KDD. The event was hosted by Kuwait Foundation for the Advancement of Science (KFAS) at Dasman Diabetes Institute (DDI) on June 12, 2024, from 10 am to 2 pm. The results of a science and technology project initiated by KDD, funded by KFAS, and supported by DDI was presented. In a clinical trial conducted by DDI, the no-added-sugar ice cream showed significantly lowered blood glucose and insulin responses in patients with diabetes. At the event, samples of the new ice creams optimized for positive metabolic health and nutrition were shared with the audience. The 3 flavours of chocolate, strawberry and vanilla were an instant hit and the audience immediately took to social media with the news. The event was covered by all major newspapers in Kuwait, as consumers wait for the commercial launch of the ice creams by the end of June 2024.
Watch the short video 🎞️ here
KDD participated at the Saudi Food Show with a custom built booth, showcasing all its current products and soon to be launched products in the Saudi market. The Saudi Food Show, the Kingdom’s leading event for food and beverage sourcing, took place from 21st to 23rd May 2024, in Riyadh. This platform brings together a diverse group of exhibitors, thought leaders, strategic partners & innovative brands. KDD showcased its range of no added sugar juices and nectars, flavoured milks, plain milks, tomato paste, qishta and ice creams. New products such as Pink sauce, Mushroom sauce, Tomato Puree and Premium Chocolate milk were also showcased during the exhibition. Watch the video 🎞️ here to get an immersive experience into the event.
While KDD resonates with multiple age groups, we wanted to showcase the behaviours and the thinking of Gen Z consumers. These are consumers between the ages of 12 and 27 with their own needs and motivations. One concept that resonates with them is FOMO or Fear of missing out. We created a video that highlights this aspect of their lives, ready to try the newest trend and not miss out on anything the day has to offer. We also wanted to explain that sometimes it’s allright to miss out, since life’s moments are best enjoyed when you are in the company of people that matter. This is referred to as JOMO or the Joy of missing out. The video was launched during Ramadan which is also a time of reflection and purpose. Watch the video 🎞️ here for the enjoyable transition in the behaviour of this consumer group.
Visit the KDD kiosk at Blajat on Gulf Road, operational from September 2023 to March 2024. Tantalize your taste buds with refreshing iced coffees, mango slushies and many more. An exclusive limited edition product that you don’t want to miss is soft ice cream, drizzled with rich nougat sauce & topped with biscuits. Alternate toppings such as caramel sauce & rainbow sprinkles will surely elevate your experience. In anticipation of winter, our menu will also adapt to bring you hot chocolate, hot coffee with whipping cream and more. See you there.
KDD participated with a booth at Winter Wonderland over a four month period between December 2022 and March 2023. It was a highly anticipated event that saw tickets being sold out every week. KDD’s hot chocolate created the most positive impact with it’s iconic striped cup. Long lines outside the booth were a daily feature, with everyone wanting to take a selfie and enjoy a hot cup of chocolate milk in the cold weather. Other products that were being served were hot caffe latte, hot karak tea, soft ice cream and other favourite KDD products.
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