KEITH HERRON AND HIS BRAND ADVISORY COLLABORATING WITH THE SACRAMENTO KINGS FIRST ON A NEW LINE OF MERCH DROPS TONIGHT. HERE IS ONE OF THE JACKETS AS THEY TAKE ON THE BOSTON CELTICS AT THE GOLDEN ONE CENTER. IT’S THE ONLY PLACE YOU CAN GET THIS MERCH IS AT THE GAME TONIGHT. SO KEITH GREW UP IN THE POCKET AREA OF SACRAMENTO. HE JUST FINISHED HIS THIRD SHOW AT NEW YORK FASHION WEEK AT THE YOUNG AGE OF ONLY 23 YEARS OLD. KEITH, THANK YOU SO MUCH FOR JOINING US. TALKING ABOUT THIS IS CALLED YOUR CITY OF TREES COLLECTION FROM YOUR COMPANY ADVISORY. RIGHT? CORRECT. AND SO HE STARTED THIS COMPANY ADVISORY IN EIGHTH GRADE, EIGHTH GRADE AT SUTTER MIDDLE SCHOOL. YEAH. 2014. AND NOW LOOK AT YOU. NOW HE LIVES IN NEW YORK. LOOK AT THIS JACKET HERE. I’M GOING TO GIVE YOU A GREAT SHOT OF IT. YOU LIVE IN NEW YORK. YOU’VE HAD THREE SHOWS AT NEW YORK FASHION WEEK. TELL US A LITTLE BIT ABOUT WHAT INSPIRED YOU TO START YOUR OWN BRAND ADVISORY IN JUNIOR HIGH IN EIGHTH GRADE AT SUTTER. UM, SO I WAS A COLLECTOR AND JUST A FAN OF CULTURE AT THE TIME. AND I REALLY WANTED THIS SUPREME SWEATER. SO I ASKED MY MOM IF SHE COULD BUY IT FOR ME AND AND SHE SARCASTICALLY, I BELIEVE, SAID RATHER THAN INVEST IN OTHER PEOPLE’S IDEAS, YOU SHOULD INVEST IN YOUR OWN. AND I TOOK THAT VERY SERIOUSLY. YEAH. SO I IMMEDIATELY WENT TO THE KITCHEN AND THEN STARTED DESIGNING MY FIRST BRAND, WHICH HAPPENS TO BE ADVISORY. SO AND IT’S AND IT’S SO SMART OF YOUR MOM TO SAY THAT BECAUSE, BECAUSE THEN FROM THERE YOU STARTED SELLING SHIRTS IN THE HALLWAYS. YOU WENT ON TO RIO AMERICANO HIGH SCHOOL AND YOU I ASKED YOU KNOW, WAS THERE A FASHION DESIGNER THAT INSPIRED YOU? BUT REALLY, IT WAS JUST YOUR NEW MEDIUM FOR YOUR ART, RIGHT? CORRECT? CORRECT. I REALLY HAD NO FASHION INFLUENCES GROWING UP. I KIND OF GOT MORE INTO FASHION AS I WAS DOING IT. I WAS LIKE, OH, I SHOULD RESEARCH THIS AND REALLY KNOW WHAT I’M DOING. SO THAT’S KIND OF HOW I GOT INTO FASHION. BUT DID YOU RESEARCH HOW SUPREME BECAME SO SUCCESSFUL? YEAH, DEFINITELY. I WAS INTO IT. I SHOULD NOT UNDERSTAND HOW JUST THAT THE WHITE LETTERING. YEAH. THE WHITE FONT SUPREME. AND IT’S JUST, YOU KNOW, UM, ANOTHER OUR CREATOR ACTUALLY HELPED LAUNCH YOU AND REALLY GIVE YOU A LOT OF POPULARITY. TYLER, THE CREATOR, THE ARTIST. RIGHT. YEAH. SO TELL US ABOUT HOW THAT HAPPENED. BECAUSE THAT’S REALLY WHEN YOU SAY YOU GOT DISCOVERED IN 2018, I WOULD SAY. SO IT WAS, UH, SENIOR DITCH DAY, AND I GOT A TEXT AND SOMEONE’S LIKE, OH, I WANT TO GIVE TYLER THIS SWEATER. SO I CALLED MY FRIEND BRANDON. WE’RE A SENIOR IN HIGH SCHOOL. YEAH, YEAH. AND I CALLED MY FRIEND BRANDON, WHO WAS STILL IN SACRAMENTO BECAUSE WE ALL WENT TO LIKE, A LAKE AND I WAS LIKE, YOU NEED TO SHIP THIS OUT RIGHT NOW. AND HE IMMEDIATELY GOES OVERNIGHT, SHIPS IT TO LA, AND THEN, YEAH, HE GOT IT THE NEXT DAY AND WORE IT. AND TYLER, THE CREATOR WORE IT. AND THEN YOUR BRAND JUST BLEW UP AFTER THAT. YEAH. SOMEONE POSTED A PHOTO AND THEN OH MY GOODNESS. AND SO YOU WENT TO SCHOOL. YOU WENT TO COLLEGE BUT ENDED UP BREAKING LEAVING FILM SCHOOL BECAUSE THIS IS JUST TAKING OVER WAY TOO. ALL OF YOUR TIME. LET’S TALK JUST A LITTLE BIT ABOUT SOME OF THESE THINGS ON HERE. JUST ICONIC CITY OF TREES SACRAMENTO. I FEEL LIKE IT REPRESENTS MY MY CHILDHOOD AND YOUR CHILDHOOD. DEFINITELY. YEAH. SO A LOT OF THESE ARE JUST DIFFERENT NEIGHBORHOODS THAT I PERSONALLY WOULD BE IN A LOT LIKE MY DAD LIVES IN ELK GROVE AND I AM FROM POCKET. WE WOULD HANG OUT IN LAND PARK ALL THE TIME IN EAST SAC WHERE I WENT TO MIDDLE SCHOOL. CARMICHAEL IS WHERE I WENT TO HIGH SCHOOL. FLORIN AND OAK PARK, OBVIOUSLY BOTH SOUTH SACRAMENTO. SO I WOULD SPEND TIME THERE BECAUSE I LIVED IN POCKETS. I LOVE THIS AND THEN I LOVE THIS SHIRT HERE. YOU’VE GOT BIBBY ON THERE, YOU’VE GOT CHRIS WEBER, RIGHT? LODI. YEAH, THAT’S FROM THE 2001 TEAM. YEAH. THE BEST TEAM. ALL RIGHT KEITH HERRON THANK YOU SO MUCH FOR COMING IN. WE ARE SO PROUD OF YOU. THANK YOU SO MUCH. ALL OF YOUR SUCCESS. AT ONLY 23 YEARS OLD, ALL THIS STUFF EXCLUSIVELY ONLY FOR SALE AT THE KINGS GAME TO TONIGHT IN THE KINGS STORE.