WHITE PAPER
Launch Excellence VIII
The challenge of change: building Excellent launches in the post-pandemic environment
Jul 12, 2023
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The COVID-19 Pandemic has caused systemic changes in healthcare provision, healthcare professional engagement by pharmaceutical companies and healthcare budgets, adding incremental pressure on launches.

These environmental changes have consequences for which launches are most successful ("Excellent") and the activities that create them.

In the eighth edition of Launch Excellence, EMEA Thought Leadership explore how the fundamental rules for Launch Excellence have changed.

Download the white paper to delve into the trends influencing future Launch Excellence and what the Excellent launches are doing differently.

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