Discover proven strategies and insights refined over more than 5,000 launches around the world.
The COVID-19 Pandemic has caused systemic changes in healthcare provision, healthcare professional engagement by pharmaceutical companies and healthcare budgets, adding incremental pressure on launches.
These environmental changes have consequences for which launches are most successful ("Excellent") and the activities that create them.
In the eighth edition of Launch Excellence, EMEA Thought Leadership explore how the fundamental rules for Launch Excellence have changed.
Download the white paper to delve into the trends influencing future Launch Excellence and what the Excellent launches are doing differently.
How to navigate harsh realities in a highly fluid environment
Network Science supports effective Thought Leader targeting for the best launch and commercialization outcomes
Integrating multiple IQVIA proprietary data sources to support go-to-market strategy: a case study with an emerging biopharma company
Listen and know the three environmental challenges that are affecting the introduction of innovative launches.
Discover how the launch environment is changing due to a more complex patient journey and omnichannel HCP engagement.
Discover proven strategies and insights refined over more than 5,000 launches around the world.
Use a web-based platform to identify crucial pre-launch activities, create and monitor launch plans across your entire global portfolio across different markets
Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.
Unique launch strategies to make your products shine
Shape the future of consumer health.
See how we partner with organizations across the healthcare ecosystem, from emerging biotechnology and large pharmaceutical, to medical technology, consumer health, and more, to drive human health forward.