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Best Affordable Health Insurance Companies

Both Aetna and Oscar offer high-value, low-cost plans

Blue Cross Blue Shield is our top pick for affordable health insurance. It has the lowest overall cost, the best-value Silver plans, a wide variety of offerings, and good quality ratings.

To determine the best affordable health insurance companies, we evaluated 40 criteria across nine major health insurance companies. The criteria cover cost, plan benefits, state availability, customer satisfaction, types of plans available, ACA metal level plans available, and dental coverage. When you pick a plan, be sure to consider all the costs, including the premium, deductible, and copays, as well as plan quality and customer satisfaction. 

Best Affordable Health Insurance Companies

Best Affordable Health Insurance Companies
Best Affordable Health Insurance Companies

Best Overall : Blue Cross Blue Shield


Blue Cross/Blue Shield

 Blue Cross/Blue Shield

  • Availability: 36 states
  • PPO plans: Yes
  • Premiums: About average
Why We Chose It

Blue Cross Blue Shield offers the best cost overall, with especially good pricing for Silver plans and people over 60.

Pros & Cons
Pros
  • Lowest average cost when considering premiums, copays, and deductible

  • Second-highest average NCQA rating among insurers we reviewed

  • Broadest availability

  • Most plans offer access to a discount program

  • Offers low-priced Catastrophic plans

Cons
  • Bronze plans are a worse value than those offered by other providers

Overview

Blue Cross Blue Shield fits the bill if you want a Silver metal plan that provides excellent value. The nationwide group of companies also offers great pricing for people over 60. BCBS has an average National Committee for Quality Assurance rating of 3.59, the second-highest of the major health insurance providers we reviewed. The NCQA evaluates health plans for patient care quality, patient satisfaction, and health plans' efforts to improve. This is a positive indicator of customer satisfaction.

BCBS is available in 36 states and offers the largest provider network, with more than 1.7 million doctors and hospitals. Its plans span PPOs, HMOs, EPOs, and point-of-service (POS) plans across all metal levels (Bronze, Expanded Bronze, Silver, Gold, and Catastrophic). Policyholders in dozens of states get access to Blue365, an extensive discount program that offers savings on fitness, nutrition, personal care, and more. These factors also landed BCBS on our list of the best health insurance companies and best health insurance for the self-employed.

(Note that we excluded Anthem from our evaluation of BCBS because it is a large competitor of BCBS in some markets.)

Important

Catastrophic plans offer very low premiums combined with high deductibles, and you can’t use a premium tax credit for a Catastrophic plan. Not all insurers offer Catastrophic plans. To qualify, you must be under 30 or have an approved hardship exemption.

Best Copays : Oscar


Oscar Health

 Oscar Health

  • Availability: 18 states
  • PPO plans: Yes
  • Premiums: Slightly lower than average
Why We Chose It

Oscar offers the lowest copays for most of the Silver and Bronze plans we gathered quotes for, with Silver plans offering $0 physician copays.

Pros & Cons
Pros
  • $0 physician copays with some plans

  • $0 virtual urgent care available 24/7

  • Offers inexpensive Catastrophic plans

Cons
  • Lower NCQA rating indicating average customer service

  • High-deductible, HSA-compatible plan participants can’t use $0 virtual consultations

Overview

If you don’t want to worry about paying for doctor’s visits, Oscar may be a good option. The company offers some plans with $0 physician copays. The company also offers free virtual care and $3 generic prescriptions in some states. If you’re under 30 or otherwise qualify due to income, you may be eligible for Oscar’s Secure plan, otherwise known as a Catastrophic plan on the Exchange. 

Note

Insurers are required to cover many preventive services, like checkups, immunizations, and many health screenings, with no copayment or coinsurance.

Oscar offers an app that’s well-rated on Google Play and the App Store, allowing you to find care and get rewarded for meeting your physical step goals. 

However, the company’s rating from NCQA, which measures care quality, patient satisfaction, and health plans' efforts to improve, is low relative to other providers. And while Oscar offers inexpensive care options, the overall value is relatively low when considering premiums, deductibles, and copays together.

Oscar is headquartered in New York City and was founded in 2012.

Best Premiums : Kaiser Permanente


Kaiser Foundation Health Plans

 Kaiser Foundation Health Plans

  • Availability: Eight states and the District of Columbia
  • PPO plans: No
  • Premiums: Lowest
Why We Chose It

Kaiser Permanente plans have the lowest average premiums of the providers we reviewed, plus the highest NCQA rating. This makes Kaiser an excellent option for people with low health care needs who appreciate great service—as long as you live in states where coverage is offered.

Pros & Cons
Pros
  • High NCQA star rating indicating customer satisfaction

  • Lowest overall premiums

  • Lowest-cost Bronze plans

  • Offers low-priced Catastrophic plans

Cons
  • Available in only eight states and the District of Columbia

  • Copays can be high

Overview

Kaiser offers very low monthly plan premiums if you’re lucky enough to live in a state where the insurer provides coverage. However, Kaiser’s low-premium plans can translate into a higher copay than the competition. But if you don't use health care frequently, Kaiser Permanente’s Bronze plan can be an excellent choice.

There are other reasons to go with Kaiser, apart from cost. Kaiser wins high marks for its care quality and patient satisfaction. It came first across four regions in the 2023 J.D. Power U.S. Commercial Health Plan Study. Its plans also earn the highest average NCQA ratings of all providers we reviewed, with an average of 4.2 stars. These ratings score the quality of patient care, patient satisfaction, and health plans' efforts to improve.

The main drawback is that Kaiser is only available in California, Colorado, Georgia, Hawaii, Maryland, Oregon, Virginia, Washington, and the District of Columbia. And if you prefer to mix and match your care providers, understand that Kaiser insurance primarily offers HMOs relying on its own Kaiser Permanente integrated health care system (physicians, clinics, and hospitals).

Kaiser was founded in 1945 and is headquartered in Oakland, California.

Best for Tax Credits : Aetna


Aetna

Aetna

  • Availability: 12 states
  • PPO plans: Yes
  • Premiums: Low
Why We Chose It

Aetna's health insurance plans can qualify for some states' maximum premium tax credit. In other words, your monthly premium with Aetna could be $0. Aetna also offers no-cost or low-cost services at CVS MinuteClinics.

Pros & Cons
Pros
  • Lowest-cost plans if using a premium tax credit

  • No- or low-cost CVS MinuteClinic visits

  • Allowance for CVS-branded wellness products

  • Low-premium Bronze plans

Cons
  • Limited availability

  • Does not offer low-premium Catastrophic plans

Overview

Because Aetna’s plans in most states include only the essential health benefits (EHBs) outlined by the Affordable Care Act, all of your premiums with those plans are eligible for advanced premium tax credits, which could leave you with a $0 premium depending on your income.

Aetna plans also offer an excellent alternative to urgent care for same-day care for minor illnesses and injuries via walk-in CVS MinuteClinics. In addition, many of Aetna’s ACA plans in 2024 are offering $5 generic drug copays, a $25 per quarter allowance for CVS-branded products, and 20% off on CVS-branded products. 

If you have a high-deductible plan, you must meet your deductible before MinuteClinic visits are free, but you will still get discounted service. The value of Aetna plans can vary significantly between markets, and the plans are available in only 12 states: New York, Delaware, Florida, Georgia, Illinois, Missouri, North Carolina, Texas, Virginia, Maryland, Nevada, and California. In addition, Aetna doesn’t offer Catastrophic plans.

Aetna was founded in 1853. Its parent company, CVS Health, is headquartered in Rhode Island.

The Bottom Line

Blue Cross Blue Shield companies, excluding Anthem, offer the best value and are well-rated on average. But if you qualify for the premium tax credit, consider Aetna, especially if you want the convenience of using a nearby CVS MinuteClinic for everyday health care. If you’re seeking a low-premium Bronze plan, Kaiser Permanente may be your most affordable option if you live in an area it serves. For $0 copays and a well-rated digital experience, consider Oscar, but be aware the company has some issues with customer satisfaction.

Compare Most Affordable Health Insurance Companies of 2024

ACA Plans
 Company Plan Types  Avg Premiums Cost Metal Plans Best For
Blue Cross Blue Shield  HMO, PPO, EPO, POS About average 1st Bronze, Silver, Gold, Platinum, Catastrophic Medium use
Kaiser Permanente HMO, EPO Lowest 3rd Bronze, Silver, Gold, Platinum, Catastrophic Cheapest premiums
Oscar HMO, PPO, EPO Slightly lower than average 2nd Bronze, Silver, Gold, Catastrophic Low copays
Aetna HMO, PPO, EPO Low 4th Bronze, Silver, Gold Maximum premium tax credit

How to Get Affordable Health Insurance

Getting affordable health insurance starts with an assessment of your health care needs. Ask yourself:

  • How often do you visit the doctor?
  • What prescriptions do you require?
  • What ongoing or upcoming treatments do you need?

Plans with lower premiums and high deductibles are more affordable upfront, but they tend to come with higher out-of-pocket costs. You can pair a high-deductible health plan with a health savings account to help save for these costs.

Check if you qualify for subsidies like the premium tax credit. Depending on your income, you may qualify for Medicaid, a public health insurance program for low-income families and individuals in the United States.

How Much Is Health Insurance?

The average monthly premium for an Affordable Care Act plan is $477, but your health insurance costs could be higher or lower depending on factors like your age, coverage level, and insurance company. Bronze plans on the Health Insurance Marketplace are the most affordable health insurance plans available (aside from Catastrophic coverage). Your price varies depending on your location, age, plan choice, and whether you smoke. The total cost of health insurance comprises your premium, the deductible, copays for doctor visits and prescription drugs, and coinsurance once the deductible is met. Health insurance plans also define an out-of-pocket maximum—the most you pay before your insurance company pays for 100% of your care.

Where you live can make a difference of hundreds of dollars a month in premiums. For example, someone in Vermont could pay almost three times as much in health insurance premiums as someone in New Hampshire.

How Much Does Health Insurance Cost by State?
State Average Benchmark Premium for a 40-Year-Old
Alabama $564
Alaska  $889
Arizona $403
Arkansas $424
California $468
Colorado $451
Connecticut  $661
Delaware $533
District of Columbia  $532
Florida $489
Georgia $463
Hawaii $468
Idaho $417
Illinois $473
Indiana $399
Iowa $451
Kansas $486
Kentucky $431
Louisiana $563
Maine $515
Maryland $346
Massachusetts $419
Michigan $381
Minnesota $343
Missouri $501
Montana $504
Nebraska $570
Nevada $387
New Hampshire $335
New Jersey $461
New Mexico $471
New York $736
North Carolina $495
North Dakota $486
Ohio $435
Oklahoma $508
Oregon $488
Pennsylvania $445
Rhode Island $400
South Carolina $492
South Dakota $616
Tennessee $501
Texas $475
Utah $507
Vermont $950
Virginia $371
Washington $415
West Virginia $847
Wisconsin $476
Wyoming $821

Age is also a significant factor. While health insurance companies can't charge you more based on pre-existing health conditions, they are allowed to charge more to older people. In most states, insurers can charge people 64 and older three times more than 21-year-olds.

How Much Does Health Insurance Cost by Age?
Member Age Monthly Cost
Age 18 $383.04
Age 21 $428.51
Age 27 $450.20
Age 30 $487.19
Age 40 $548.29
Age 50 $766.43
Age 60 $1,163.90

Frequently Asked Questions

  • What Is the Premium Tax Credit?

    The premium tax credit works like a discount on health insurance. The Affordable Care Act (ACA) created the advance premium tax credit to make Marketplace health insurance premiums more affordable. Qualifying for the premium tax credit depends on your state of residence, family size, and adjusted gross income. You’ll find out whether you qualify for the premium tax credit when you apply for a Marketplace plan.

  • What Is a Deductible in Health Insurance?

    A deductible is the amount that you must pay each year before your insurance begins to cover your costs. If your health insurance plan has a deductible of $2,000, for example, you’ll generally have to pay for the first $2,000 of covered services yourself. However, ACA plans cover specific preventive services before you’ve met your deductible. Some plans might have different deductibles for health care and prescription drugs and/or copays for doctor visits before the deductible is met.

  • What Is a High-Deductible Health Plan?

    A high-deductible health plan (HDHP) is a health insurance plan that charges relatively low monthly premiums in exchange for a high deductible. For 2024, the IRS defines an HDHP as one with a deductible of at least $1,600 for individuals and $3,200 for families. The maximum out-of-pocket limit for 2024 Marketplace self-only plans is $9,450.

    An HDHP can have a health savings account (HSA), which lets you (and your employer) contribute money on a pre-tax basis to a brokerage or savings account for qualified health care expenses.

  • Which Type of Health Insurance Is Least Expensive?

    Blue Cross Blue Shield (excluding Anthem) is our pick for the best value plan, and Kaiser Permanente has the cheapest Bronze plans. In general, Bronze plans have cheaper premiums than higher-tier Silver of Gold plans. But they usually come with higher out-of-pocket costs when you consume health care, so be sure to consider all of your potential costs when shopping for a plan.

  • What Qualifies as a Life Event for Special Enrollment?

    Life events that make you eligible for special enrollment on the Health Insurance Marketplace may include a change of residence, a new baby, marriage, and loss of health coverage. Some of these events, such as marriage and having a baby, may also qualify you for a special enrollment period for your employer's health plan.

How We Chose the Best Affordable Health Insurance Companies

To identify which health insurance companies to review, we analyzed business and market insight databases, considered health insurance company market share, and researched user-generated data from Google to determine public interest and trends in health insurance companies and plans. 

We collected data from the National Committee for Quality Assurance (NCQA), an independent organization that rates health care plans on quality and patient satisfaction. We also gathered data from state and federal government insurance marketplace websites and databases, and directly from companies via websites, media contacts, and existing partnerships. The data collection process took place between Sept. 29 and Oct. 23, 2023.

We then developed a quantitative model that scores each health insurance provider based on 27 criteria that fall into four major categories and are crucial in evaluating the company’s offerings and benefits. We weighted the four categories as follows for this article:

  • Plan Quality & Customer Satisfaction: 10%
  • Plan Features: 30%
  • Cost: 45%
  • Availability: 15%

Read our full methodology for reviewing health insurance companies.

woman reading medication affordable health insurance

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Article Sources
Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.
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  5. J.D. Power. "Commercial Health Plan Member Satisfaction Declines in Key Areas, J.D. Power Finds."

  6. National Committee for Quality Assurance. “Kaiser Permanente.”

  7. Prudential. "Do You Want a High or Low Health Insurance Deductible Plan?"

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