52-Year-Old Jennifer Garner Says This $17 Shampoo Made Her Hair Healthier Than It Was at 35

Ever since teenage puberty, skincare has been an essential part of my morning and evening routines; however, haircare fell to the wayside. Instead, I’d flat iron my strands every morning, use heavy hair sprays, and rely on chemical-filled treatments without ever giving my locks a break. I’ve since gotten better at caring for my mane, though I still need a little direction here and there—and Jennifer Garner just introduced me to my next hair bestie.

In an Instagram video posted last month, Garner called out the Virtue Recovery Shampoo, which is paraben and gluten-free (not to mention color-safe and vegan, too). “Virtue has given me healthier hair at 52 than I had at 35,” the brand ambassador said as she lathered her hair, and that’s no small feat. I was in awe.

Virtue Recovery Full-Size Shampoo

Her healthy hair is thanks to the product’s star ingredient—something the brand has labeled Alpha Keratin 60ku. In normal talk, it’s human keratin protein that’s deposited directly into the cracks of the hair cuticle, which results in reverse damage control that saves strands from heat, chemicals, and color treatments. Throughout the process, build up is removed and hair feels soft and moisturized. TL;DR? It’s like a powerful salon treatment for your locks.    

Recovery Travel-Size Shampoo 

Based on a study of 42 women who used the shampoo (along with the conditioner) for two weeks, 97 percent said their hair felt softer and less damaged, while 80 percent said their hair was more manageable. Shoppers have had similar results, claiming the “fantastic” shampoo leaves their hair clean, nourished, and shiny without “feeling stripped.” Someone else even said the shampoo made their hair “look and feel like it did when [they were in their] 20s.” Plus, you can “feel the luxury the moment you lather up,” according to another Virtue fan. “My hair drinks in the moisture,” they concluded. 

Recovery Professional-Size Shampoo

The Garner- and shopper-approved shampoo comes in a range of sizes, including a $17 travel size, $42 full size (which currently comes with a free travel size), and $78 professional size. This way, you can sample out a less expensive option first, or jump right into the big leagues—the choice is up to you. No matter which one you go with, know that tons of shoppers say the price is “well worth the investment” and that a “little goes a long way.”

Shop Garner’s time-reversing shampoo above, and add the rest of her haircare lineup to your cart, below, including the serum that changed her mane “instantly” and the growth spray she calls her “secret” to great hair.    

Full-Size Recovery Conditioner 

Damage Reverse Serum

6-in-1 Styler

Full-Size Healing Oil

Full-Size Flourish Density Booster