Eye makeup can transform your beauty outlook — and our editors' beauty tips and product picks are all you need. Discover the best mascara for length and thick lashes. Find your ideal eye shadow and eyeliner (liquid or gel) and the best concealer to hide dark circles. Don't forget the eye shadow primer! Then follow expert eye makeup tutorials to learn how to apply eye makeup and create a perfect smoky eye, super-sexy cat-eyeliner or classic eye shadow look.
Different people testing eyeshadow sticks on their eyes and arm
The 12 Best Eyeshadow Sticks We Tested for Any and Every Type of Makeup Look
Lily Collins looking over her shoulder and quirking an eyebrow
5 Eyebrow Trends That Will Carry Us Into 2025
A woman with gray hair and dark eyebrows.
How to Choose the Best Eyebrow Color for Gray Hair
Brooke Shields in 1970
Brooke Shields Is Still the Blueprint for Bold, Fluffy Brows
Eight Saints Eye Cream
Shoppers Report “Full and Youthful” Under-Eyes Thanks to This Plumping Cream
Urban Decay Naked Palette Relaunch
This Is Not a Drill—Urban Decay Just Relaunched the Original Naked Palette
A woman with full and fluffy eyebrows.
Everything You Need to Know About Eyebrow Extensions
Sabrina Carpenter wearing a summer makeup trend.
9 Summer Makeup Trends Slated to Make the Season Even More Playful
Woman with long lifted eyelashes
Everything You Need to Know About Lash Lifts
Martha Stewart
I Ditched Falsies for Martha Stewart’s $9 Mascara That Makes Shoppers' “Old Lashes Look Young”
Doja Cat dressed as a cat at the 2023 Met Gala.
15 of Doja Cat's Best Bold Beauty Looks of All Time
Kiehl's Avocado Eye Cream
I Have Chronic Dark Circles, and This Brightening Eye Cream Is My Only Fix
A model walking the Christian Dior Haute Couture Spring/Summer 2024 show with a reverse cay eye.
How to Do the Reverse Cat Eye in 5 Easy Steps
Nordstrom Spring Beauty Picks
Nordstrom’s Beauty Director Says These Are the Top 5 Spring Trends to Shop
Lash extensions
Pros Explain All the Different Types of Lash Extensions
Zendaya
Everything You Need to Know About Eyelash Extensions
Nikkie de Jagger
11 Viral TikTok Makeup Products That Experts Say Are Worth Your Money
Fashion and Beauty Essentials for My Birthday Month
I'm Giving Myself $500 to Spend on Fashion and Beauty Essentials for My Birthday Month
Mascara
Reddit Has Spoken: This $9 Mascara Is the Most Recommended Beauty Product by Users
Taylor Swift at the Grammys.
A Complete History of Taylor Swift's Signature Cat Eye
Maybelline Full 'N Soft Waterproof Mascara
My Mom, Sister, and I All Use This $8 Mascara That Gets Us Tons of Compliments
eye serum
My 51-Year-Old Mom and I Both Use This $9 Eye Serum to Get Rid of Zombie-Like Circles
Nordstrom Beauty It Cosmetics Concealer Review
My 58-Year-Old Mom and I Swear by This Under-Eye Concealer That Camouflages Dark Circles
Catrice | True Skin High Cover Concealer
Shoppers Call This $7 Concealer From a European Drugstore Brand “Budge-Proof”
Trixie Mattel with glued-down brows.
A Drag Queen and MUA Share How to Glue Down Eyebrows Safely and Effectively
it cosmetics eye cream sale amazon
Shoppers Saw Fine Lines Fade in “2 Weeks” Thanks to This 50%-Off Eye Cream
I’ve Gone Through Tubes of This Under-the-Radar Brow Gel That Gives Me Supermodel Arches in Seconds
I’ve Gone Through 4+ Tubes of This Under-the-Radar Brow Gel That Gives Me Supermodel Arches in Seconds
Dongyu 5% Caffeine Eye Serum and Under Eye Roller
20,000+ People Bought Amazon’s Best-Selling $18 Eye Serum in the Last Month
Roundup Nordstrom Best Black Friday Deals
Nordstrom Dropped 50,000+ Black Friday Deals, but These Are the 126 Best for Up to 70% Off
Makeup
I’m a Beauty Editor Who Tried 30 Makeup Products Last Month, but These Are the 3 I Can’t Stop Using
Tested Makeup Products Stood Out Franchise
I Tried 61 Makeup Products Last Month, but These Are the 4 I Can’t Stop Using
Ariana Grande Eye Patches
Ariana Grande Wears These Retinol Eye Patches for 4 Hours Pre-Makeup Application
Person touching eyelashes while looking in mirror
How to Grow Eyelashes, According to Experts
Neen Mascara
The Best Thing I Used This Week Was a Flake-Free Mascara That Gives Me Thick, Feathery Lashes in 1 Swipe
Beauty Editor Tried Makeup Products Last Month, but These I Can’t Stop Using
I’m a Beauty Editor Who Tried 82 Makeup Products Last Month, but These Are the 4 I Can’t Stop Using
Replicate SJP's bright and smooth under eyes with the powder a shopper says makes them "look younger and more awake"
Sarah Jessica Parker’s Flawless Skin Is Thanks to the Powder Shoppers Use to “Look Younger and More Awake”
Yon-ka eye cream Tracee Ellis Ross
Tracee Ellis Ross' On-Sale Eye Cream Is From an Under-the-Radar French Brand Martha Stewart Uses
Amazon L'Oreal Eye Cream
A 55-Year-Old Shopper Says Their Under-Eyes Are “Smoother” and Less “Crepey” Thanks to This $11 Eye Cream
Doja Cat at the 2024 Met Gala.
23 Halloween Eye Makeup Looks Inspired By Pop Culture
Nordstrom Concealer Sale
Shoppers With Hyperpigmentation Say This On-Sale Serum Concealer “Minimizes Dark Spots”
A woman with long and fluffy eyelashes.
Here's How Long Lash Extensions Last—And How to Keep Them Looking Fresh
Typology Length Serum Mascara
The Growth Serum-Infused Mascara With an 11,000-Person Waitlist Is Back in Stock After 10 Months
Belif Eye Cream
I’ve Tried Dozens of Eye Creams, but Only This Korean Formula Brightens My Puffy Bags
Woman applying lash serum
I’m a 41-Year-Old Shopping Editor With Thin, Stubby Lashes, and I’m Grabbing This 50%-Off Growth Serum
Woman with Eye Cream Under Eye Holding Eye Cream Jar
This Plumping Eye Cream Made With Icelandic Seawater Has Taken Years Off My Face
PIGMENTCLAR EYE CREAM FOR DARK CIRCLES
I’ve Been Looking for a Dark Circle Eraser for 20 Years, and I Finally Found One
Elizabeth Mott Primer
Shoppers Say This Eye Primer “Blurs Wrinkles” and Has “Out-Of-This-World” Staying Power
JLo
Jennifer Lopez and My 71-Year-Old Mom Both Use This Volumizing Mascara That's $17 at Amazon Now
Model backstage at Hermes New York Show
How to Wear Smudged Eyeliner the Hermès Way This Summer
Eyelash Serum
Amazon Shoppers Can't Get Over Their "Thicker" and "Longer" Lashes After Using This Now-$25 Growth Serum
collage of popular eyeshadow brushes
The 12 Best Eyeshadow Brushes to Create Gorgeous, Effortlessly Blended Looks
brow tint diy
I’ve Tried Countless Brow Tints, and This $30 Amazon Option Gives Me Supermodel Arches in Minutes
Brooke Shields mascara
Brooke Shields and I Both Use the Tubing Mascara That Adds “Sky-High” Length, Per Fans
Lori Harvey
We Asked Experts If You Should Really Use Castor Oil for Eyelash Growth
osea eye roll on serum victoria beckham
This Serum From a Victoria Beckham-Used Brand Is the Only Under-Eye Product I Repeat-Buy
Zendaya with full, thick, microshaded eyebrows
Microshading Is the Newest Brow Service for Full, Dense Arches
Blake Lively Valentine's Day Makeup
20 Romantic Valentine's Day Makeup Looks
Eyebrow grooming
How to Grow Thicker Eyebrows, According to Experts
ColourPop Eyeshadow Sticks
I Wore This Crease-Resistant, $8 Eyeshadow for 10+ Hours and It Didn’t Budge
Fan Fest Fanning & Volumizing Mascara
My Friend Noticed My Lashes From Across the Room Thanks to This Internet-Viral Mascara
Your Guide to Every Type of Mascara
Your Guide to Every Type of Mascara
skinmedica
My 73-Year-Old Mother-in-Law and I Swear by This Skin-Tightening Eye Cream
Brow Lamination vs. Microblading
How to Decide Between Brow Lamination Versus Microblading