LIVE: Prime Day Fashion Deals on Coach, Adidas, and More Are Up to 71% Off

After weeks of waiting, Amazon Prime Day 2024 is finally here, and the savings are even better than we imagined. There are millions of sitewide deals to browse through, but I’m especially impressed with the massive fashion sale, which includes clothes, shoes, and accessories starting at just $6. 

I narrowed down Amazon’s endless discounts to the 50 best fashion deals worthy of a spot in your cart. My picks include seasonal must-haves, like Levi’s jean shorts and Cupshe swimsuits, as well as year-round staples, like Puma sneakers and a Coach tote bag, for up to 71 percent off. Sales this good won’t last for long, so be sure to grab your favorite Prime Day fashion deals before it’s too late. 

Best Amazon Prime Day Fashion Deals Overall

• Levi’s 501 Original Shorts, $32 (Originally $60)
• Calvin Klein Modern Cotton Unlined Wireless Bralette, $16 (Originally $30)
• Reebok Classic Renaissance Sneaker, $35 (Originally $65)
• Steve Madden Dina Flat Sandal, $39 (Originally $65)
• Hanes Perfect T-Shirt, $6 (Originally $12)
• Coach North Tote Bag, $178 (Originally $395)
• Gap Ribbed Tank Top, $6 (Originally $8)
• Zesica Flutter-Sleeve Tiered Midi Dress, $35 (Originally $67)
• Cupshe Halter-Neck Ruched One-Piece Swimsuit, $30 (Originally $45)
• Sojos Retro Oval Sunglasses, $13 with Prime (Originally $20)

To ensure you make the most of this limited time sale, I cherry-picked the 10 best fashion deals overall. Some of Amazon's most popular clothes are on sale, including the Levi’s 501 Original Shorts and this $6 Hanes T-shirt that a shopper called “perfect in every way.” Save on brand-name shoes, too, like these white Reebok sneakers and Steve Madden sandals you can wear from day to night. To complete both your haul and summer outfits, snag a few on-sale accessories, such as these best-selling Sojos sunglasses or a half-off Coach tote bag. 

Best Amazon Prime Day Clothing Deals

Breezy dresses, lightweight pants, flowy blouses, and more summer clothes are massively discounted right now. Marked down to just $30, this best-selling Anrabess T-shirt maxi dress is “ideal for both the weekend and work,” per a reviewer. Tons of breathable linen pieces are on sale, too, including these Anrabess wide-leg pants with a stylish paper bag waist. As for tops, this sleeveless blouse that comes in nearly 40 colors is on sale for less than $15. And since this is a seasonal shopping spree after all, throw in this flattering, ruched one-piece swimsuit, too. 

• Anrabess Linen Wide-Leg Pants, $35 (Originally $50)
• Baleaf Bike Shorts With Pockets, $14 with Prime (Originally $27)
• The Gym People Longline Padded Sports Bra, $18 with Prime (Originally $27)
• Cupshe Sleeveless Crochet Cover-Up Dress, $28 (Originally $45)
• Charmo Cutout One-Piece Swimsuit, $31 (Originally $42)
• SimpleFun Short-Sleeve Floral Blouse, $18 (Originally $33)
• LouKeith Sleeveless Flowy Blouse, $11 with Prime (Originally $20)
• Anrabess Long T-Shirt Dress, $30 (Originally $53)
• Hanes Pocket Lounge Shorts, $8 (Originally $19)
• Prettygarden Short-Sleeve Wrap Maxi Dress, $33 with Prime (Originally $61)

SimpleFun Short-Sleeve Floral Blouse

This short-sleeve floral blouse has almost 6,000 five-star ratings from shoppers who say it’s “excellent quality” and “easy to wash and wear.” Style it casually with denim cutoff shorts and sneakers, wear it to the office with tailored trousers and flats, or dress it up with a mini skirt and heeled sandals—it’s that versatile. 

Hanes Pocket Lounge Shorts

Comfortable lounge shorts are essential to every summer wardrobe, and this top-rated Hanes pair is on sale for just $8 today. The shorts are made from 100 percent machine-washable cotton and come in four neutral colors. 

Best Amazon Prime Day Shoe Deals

Whether you could use a new pair of everyday sneakers, slip-on sandals, or wedding guest heels, you’ll find them on sale at Amazon right now. These now-$70 Dr. Scholl’s sneakers feel like “walking on a cloud,” according to a reviewer, making them ideal for summer travel. Score deals on comfortable sandals, too, like these cute Keen wedges and double-buckle FunkyMonkey slides. And for more formal wedding season events, add these simple Steve Madden heels that’ll go with everything from sundresses to black-tie gowns. 

• Dr. Scholl's Time Off Sneaker, $70 (Originally $100)
• Keen Elle Backstrap Platform Wedge Sandals, $66 (Originally $95)
• Puma Carina Sneaker, $54 (Originally $70)
• Sam Edelman Kai Loafer Flat, $65 (Originally $130)
• Adidas Grand Court 2.0 Tennis Shoe, $53 with coupon (Originally $70)
• FunkyMonkey Double Buckle Slides, $21 (Originally $31)
• Sam Edelman Gigi Signet Thong Sandal, $72 (Originally $120)
• Steve Madden Lilah Heeled Sandal, $42 (Originally $90)
• Franco Sarto Tinsley Mary Jane Flat, $81 (Originally $115)
• New Balance Fresh Foam Roav V1 Sneaker, $75 (Originally $85)

Puma Carina Sneaker

More than 16,000 Amazon shoppers have given these Puma sneakers a five-star rating thanks to their versatile design and cushioned foam insoles. And since they’re on sale for under $55, now’s certainly time to give the popular shoes a try.  

Sam Edelman Gigi Signet Thong Sandal

Classic T-strap sandals will never go out of style, and this sleek Sam Edelman pair comes in 26 colors. Grab the timeless black option for everyday wear or go for the gold version to wear with dressier looks this summer.

Best Amazon Prime Day Designer Fashion Deals

The fashion deals don’t stop there; Amazon has a hidden section of designer discounts, and I plucked out the 10 best. Save on shoes and accessories from Coach, including this versatile leather crossbody bag and a pair of heeled sandals. Plenty of high-end clothes are on sale, too, such as these Joe’s Jeans denim shorts for under $100 and a Norma Kamali mini dress with flattering ruched details and a one-shoulder design. Finish off your haul with these Badgley Mischka heels that can go from a weekend brunch to an evening wedding. 

• Coach Polished Pebble Leather Hayden Crossbody Bag, $117 (Originally $195)
• Dress the Population Alicia Plunging Fit-and-Flare Midi Dress, $121 (Originally $198)
• Splendid Angie Wide-Leg Drawstring Pants, $119 (Originally $158)
• Norma Kamali Diana One-Shoulder Mini Dress, $104 (Originally $195)
• Joe's Jeans the Emmy Short, $89 (Originally $118)
• Coach Quilted Leather Covered C Tabby Shoulder Bag, $330 (Originally $550)
• La Blanca Island Goddess Ruched One-Piece Swimsuit, $40 (Originally $83)
• Coach Tillie Heeled Sandal, $100 (Originally $225)
• Rebecca Minkoff the G Small Shoulder Bag, $228 (Originally $298)
• Badgley Mischka Loyalty Heeled Sandal, $77 (Originally $235)

Dress the Population Alicia Plunging Fit-and-Flare Midi Dress

Be the best-dressed wedding guest this summer in this Dress the Population fit-and-flare midi. It comes in 15 colors, including classic black and deep blue and has a flouncy tulle skirt that’ll move with you on the dance floor. 

Coach Quilted Leather Covered C Tabby Shoulder Bag

While you may not associate Prime Day with designer bag deals, I’m here to tell you why you should. This classic Coach leather purse is on sale during the event, and is available in eight colors, each with a quilted pattern and chain strap. 

Best Amazon Prime Day Accessory Deals

Accessories are always an important finishing touch to an outfit, but that’s especially true in the summer when the sun shines brighter and color palettes get bolder. Protect yourself from UV rays in style with this Furtalk wide-brim hat and Sojos round sunglasses. For days spent at the beach or by the pool, treat yourself to this Hat Attack woven tote with striped details while it’s on sale for 25 percent off. And to add a pop of color to your neutral summer ‘fits, opt for this red faux leather handbag from The Drop while it’s on sale for less than $30. 

• Furtalk Wide-Brim Straw Sun Hat, $19 with Prime (Originally $36)
• Butaby Two-Pack Rectangle Sunglasses, $13 (Originally $19)
• Sojos Small Round Classic Polarized Sunglasses, $13 (Originally $20)
• JW Pei Gabbi Ruched Hobo Bag, $56 with Prime (Originally $80)
• The Drop Avalon Small Tote Bag, $28 (Originally $40)
• Anne Klein Leather Strap Watch, $19 (Originally $65)
• Hat Attack Luxe Striped Woven Tote, $135 with Prime (Originally $180)
• Mar Y Sol Serena Crochet Bag, $119 with Prime (Originally $159)
• Anne Klein Genuine Diamond Dial Bracelet Watch, $30 (Originally $75)
• Adidas Saturday Relaxed Adjustable Cap, $20 (Originally $26) 

Butaby Two-Pack Rectangle Sunglasses

If you’ve been wanting to try out the ‘90s-inspired sunglasses trend, now’s your chance to get two pairs of rectangular sunnies for $13 total—no, that’s not a typo. The frames have nearly 14,000 five-star ratings from shoppers who call them “surprisingly sturdy” and “super chic.” 

JW Pei Gabbi Ruched Hobo Bag

When Megan Fox, Selena Gomez, and Gigi Hadid all carry the same bag, you know it must be good. The smooth faux leather JW Pei Gabbi ruched purse features a sophisticated vibe, but it’ll cost you less than $60 this Prime Day. 

How Long is Amazon Prime Day?

Amazon Prime Day 2024 lasts for two days, starting at 12 a.m. PT on Tuesday, July 16 and running through 11:59 p.m. PT on Wednesday, July 17.  

Do Prime Day Deals Change or Are They the Same Both Days?

Certain deals are available throughout the entire sale event, while others last for just one day and some for only a few hours. You’ll find savings across the fashion, beauty, home, and electronics departments, with best-sellers like Apple AirPods Pro, the Laneige Lip Sleeping Mask, and Levi’s 501 denim shorts on major sale. 

When Does Prime Day End?

Amazon Prime Day 2024 ends at 11:59 p.m. PT on Wednesday, July 17. 

Do Prime Day Deals Sell Out?

Many of the best Prime Day deals will sell out early, so be sure to add your favorite finds to your cart before it’s too late. Sales from top brands, like Apple, Dyson, and Levi’s are especially likely to sell out during Amazon Prime Day 2024.