Plot

Jay doesn't believe in love Stories, and Simran, is a girl who's in love with the idea of Love itself.

Born from a Gujarati mother and a Punjabi father, Mumbai-based Bollywood Art Director Simran, is in love with her childhood sweetheart, Raj Dholakia, who is also her mother's choice. Then her employer, Veer Kapoor, assigns a slacker-Casanova, Jay Dhingra, to work as her subordinate. Jay turns on his charm,albeit in vain, and almost gets fired. Both eventually patch-up and get engrossed in making the movie 'Pyar Pyar Pyar'. During the filming, Simran admits that she has fallen in love with him and even breaks up with Raj, but Jay rejects her. Heartbroken, she returns to Raj, who welcomes her back, and they are all set to wed. It is then Jay realizes that he may be in love, and wants to meet and apologize to her.—rAjOo ([email protected])

Simran (Sonam Kapoor) is a Bollywood Art Director & designs sets & loves Bollywood romances-so much so that her life has begun to resemble one. With her awesome job and a "Mr. Perfect" fiance, Raj (Sameer Dattani) who fulfills all the romantic notions of life for Simran & she lives a dreamy life. Simran's parents also had a love marriage, with her dad (Shireesh Sharma) being a Punjabi and her mother (Ketki Dave) being a Gujrati. But then comes Jay (Imran Khan), who brings a fresh joy into her life.

Jay is an assistant to a director Veer (Samir Soni) who is famous for his love story films; however, Jay hates love stories. Jay continues to work for Veer as it looks good on his resume and Veer pays well. Kunal (Kavin Dave) is Jay's best friend. Veer launches a new project & hires Simran to be the art director for it. Jay is a Casanova and a disbeliever of love. Jay says that he has never ever seen a happy couple. Jay loves dating and dates all types of girls. Veer doesn't like that Jay disapproves of his films, so he assigns Jay to work with his new art director Simran. Jay had met Simran the day before when Veer had asked Jay to watch a boring romantic movie to get some ideas, and Simran was in the seat next to him. Jay had made fun of Simran, if her boyfriend's name was Raj, and it was.

Jay even comes to Simran's home to deliver Veer's welcome basket and meets Raj. Jay later makes fun of the red shirt that Raj was wearing, and the fact that he gifts Simran a white flower every day. Jay first hates Simran for her obsession with romance, and Simran also has a bad impression of him when Jay shows tardiness in each and every task assigned to him. Jay is frequently late to office, as he oversleeps after having late one night stands with random women he picks up at bars. Jay is not able to please Simran as their choices regarding art pieces on sets do not match.

Soon after, the two become best friends, when Jay helps Simran to patch things up with Raj, when they hit a rough patch (with Raj pestering Simran during her work hours). Jay reveals to Simran that he left home as his dad wanted him to join the family business and he wanted to get into the movie business. Simran starts to enjoy Jay's personality and sees that he is a good person at heart. He makes Simran smile, and treats the waiters well, even after they drop things on him at the restaurant. Soon, the movie moves into production. The actors are Rajiv (Aamir Ali) and Priya (Pooja Ghai Rawal).

Simran's close bond with Jay brings problems in her love life with her fiance, Raj. She feels that Raj is not right for her, and falls deeply in love with Jay, dreaming of spending her entire life with him. She decides to confess her feelings to him, but after doing so, Jay explains that he never thought of her that way--they were only best friends. Heartbroken, Simran leaves. She moves from Mumbai to New Zealand for further shooting of the film and its premiere and does not speak to Jay.

Jay finds that her absence in his life upsets him and realizes that he has fallen in love with her. He goes to New Zealand and plans a romantic dinner, asking Simran to meet him. Jay is shocked to find that Raj is already in New Zealand and has patched things with Simran. Jay decides to back off, but still pines for Simran. Veer notices this and tells Jay to voice his true feelings to Simran. Jay admits to Simran that he loves her but this time, she rejects him, as she does not want to hurt Raj's feelings after giving him another chance. A brokenhearted Jay tries to accept the fact that he has lost Simran to Raj.

However, Jay's friends and his mother (Anju Mahendru) persuade him to not give up on Simran. Jay tries to make Simran jealous by getting one of his ex-girlfriends to meet Simran and to tell her how madly she loves Jay. Jay's plan it to make Simran come back but soon realizes that manipulating her feelings will hurt her even more.

Meanwhile, Raj proposes to Simran, and she accepts. But later, Simran realizes she doesn't love Raj, and tells him so. She goes to the movie premiere, where she hopes to meet Jay. On the other hand, Jay is leaving, as he has given up all hopes of being with Simran. At the airport, he talks to his mother, and she again asks him not to give up. Encouraged, Jay runs back to the premiere. He finds Simran outside the theater and the two express their love for each other and hug, finally getting their happy ending.