Veritas: The Quest

I can't figure out why a network goes to the trouble of buying multiple episodes of a new show and plugging it into their lineup and then does almost nothing to advertise it. If an audience doesn't even know when a show is on how do they tune in? I caught one episode of this by accident but by then it was finished. This seems to be the way of television with a fantasy plotline(except cartoons like Zena the Warrior Princess). These kinds of series are dropped too quickly in my opinion. Once they actually catch on and the writing has time to mature they can become fixtures like the X Files and Buffy(not my cup of tea but it had a good run).The network execs would rather give us an endless stream of Friends clones and grasping at straws dating/reality TV.