A marketing playbook for sustainable products
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively? ...
Frédéric Dalsace focuses on B2B issues sustainability, inclusive business models, and alleviating poverty. Prior to IMD, he spent 16 years as a Professor at HEC Paris where he held the Social Business / Enterprise and Poverty Chair presided by Nobel Laureate Professor Muhammad Yunus. Prior to his academic life, Frédéric accumulated more than 10 years of experience in the business world, both with industrial companies (Michelin and CarnaudMetalbox) and as a strategy consultant with McKinsey & Company. At IMD, he is Director of the Integrating Sustainability into Strategy program.
7 May 2024 • by Goutam Challagalla, Frédéric Dalsace in Strategy • 7 min read
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively? ...
19 April 2024 • by Arnaud Chevallier, Frédéric Dalsace, Jean-Louis Barsoux in Brain Circuits • 3 min read
Over time, successful leaders develop a mix of questions that help them make decisions. Find out what your own question mix is and what you might do to update it. ...
19 April 2024 • by Arnaud Chevallier, Frédéric Dalsace, Jean-Louis Barsoux in Brain Circuits • 4 min read
When facing uncertainty, effective leaders ask smart questions. But what does this mean? Through extensive research and collaboration with executives, we’ve identified five types of questions for better straategic decision-making. ...
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