All IBC2024 articles
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Industry TrendsTAMS: fulfilling the promise of IP interoperability
The transition to IP using SMPTE 2110 has been broadly successful in a studio environment but interoperability in the live and near live domain still has work to go. A recent innovation from the BBC could provide the answer.
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VideoFireside Chat: Using Generative AI to Accelerate Metadata Generation with COACTIVE
A fireside chat discussing how COACTIVE uses generative AI to accelerate metadata generation for media and entertainment customers.
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VideoUsing AWS Clean Rooms to maximize collaboration and unlock the value of customer data
Companies have come to rely on cookies to gather consumer data and serve targeted ads online. But fewer than 50% of consumers accept cookies, and data privacy laws are being codified around the world. Add to that growing consumer expectation of privacy coupled with shrinking marketing budgets—it all adds up ...
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Daily NewsIBC kicks off 2025 Accelerator Programme
IBC has announced the Call for Challenges for the 2025 Accelerator Media Innovation Programme, inviting proposals for transformative, fast-track innovation projects that will help shape the future of the media and entertainment technology sector. The deadline for submissions is Friday 6th December 2024.
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Industry TrendsContent Everywhere: meeting the diversity challenge
In last month’s review of key trends at IBC this year, Mark Strachan, chief product officer at Telstra Broadcast Services, made the observation that the media and entertainment industry remains a “very male-dominated industry with more work needed to create change”.
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VideoAteliere: more content and better user experience using AI in the content supply chain
Johan Bolin, Chief Research & Innovation Officer at Ateliere, explores the future of AI-powered content interactions, with new ways to curate content, optimise decision-making, and enhance user experiences.
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VideoThe Realities of Scaling GenAI for Indexing Large Media Libraries
What does it take to truly run Multimodal and GenAI at scale to index massive amounts of video, and what hurdles will you face along the way? Moments Lab co-founder and CTO Frederic Petitpont shares his team’s journey developing its award-winning, MXT-1.5 AI indexing technology that makes audiovisual content searchable ...
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VideoUnleashing the Power of Generative AI in Media & Entertainment with NVIDIA
Discover how NVIDIA’s generative AI technologies are transforming the media and entertainment industry by enhancing audience engagement and optimizing operational efficiencies. This session will delve into NVIDIA’s comprehensive AI platform, including tools like NIMs. Learn about practical use cases for these technologies such as conversational avatars, real-time translation, and enriched ...
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VideoDriving Sustainability, Agility, & Borderless Growth for Formula E
In the ’Driving Sustainability, Agility, & Borderless Growth for Formula E’ session at IBC2024, Richard Baker, Media Technology Director at Formula E, guides the audience through through the challenges faced by Formula E that, working with Tata Communications, they were able to resolve.
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VideoChanging the Game: Predictive Generative AI
This exclusive IBC Accelerator session showcases an innovative R&D proof-of-concept that demonstrates how AI can influence predictive video workflows in sports production, potentially enhance an athlete’s performance and connect with a fan’s engagement through interactive personalisation. Hear how their POC created and tested LLMs and tailored datasets to predict the ...
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VideoAI Audience Validation Assistant
Discover how AI tools are being used to revolutionize the media landscape by addressing bias, eliminating hallucinations, and ensuring that content is inclusive and representative of diverse audiences. The session explores the development of ‘AAVA’, the ‘AI Audience Validation Assistant,’ which experiments with AI personas and tests how a synthetic ...
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VideoChanging the Game: Trailblazing Live Graphic Production with ST 2110 IP
In this panel session, technology experts in sports production – Carlo Lisa at Deltatre and Mirko Mastropietro of Italy’s Lega Serie A – share insights from a successful recent deployment of a pioneering, end-to-end ST 2110 IP ecosystem for live graphic production. From the decision behind implementing a standards-based solution ...
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VideoHarnessing AI for Live Video
In the demanding world of live broadcasting, where large operators and broadcasters manage complex, high-stakes events, the ability to deliver flawless, real-time content is critical. Join us at IBC for an in-depth exploration of how MediaKind is harnessing AI to revolutionize live video workflows.
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VideoStreaming Ecosystem Trends & Activations with Google Ad Manager
As viewers continue to stream to be entertained and informed, the technologies used to deliver and monetise streaming content continue to evolve. Come learn how Google Ad Manager is partnering with the streaming supply chain to bring interoperability, and innovation for media companies.
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VideoIBC Day 2 Conference Welcome
Join Sasha Qadri as she reveals what to expect on Day 2 at IBC2024!
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VideoIn Conversation with Mstyslav Chernov
Journalist, filmmaker and war correspondent Mstyslav Chernov shares insights into the evolving nature of warfare, the significance of accurate journalism in an era of widespread misinformation and his experiences covering the war in Ukraine.
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VideoTransformative Filmmaking: Deliver cinematic-quality films, faster with Flawless
In this captivating session, Flawless, will showcase its filmmaking technology that aims to enhance creativity, improve the filmmaking and audience experience, and expand global audience reach. See groundbreaking AI tools like DeepEditor, which uses AI to adjust dialogue and enhance performances without costly reshoots and our visual dubbing tool, TrueSync, ...
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VideoParamount CTO: GenAI interface to 'blow up' thinking around recommendation
In an ideal future, GenAI will improve the customer experience and inspire streaming services to reinvent. Phil Wiser, Executive Vice President and Global Chief Technology Officer at Paramount, takes us behind the scenes of successful D2C business model transformation in ’Under the Hood of D2C Business Model Transformation: The Role ...
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VideoVerizon Fireside Chat
In this Fireside chat, Mary Ann Halford moderates an insightful conversation with Iris Meijer, Chief Product & Marketing Officer, Verizon Business Group, about how the company’s advanced connectivity solutions—including 5G Edge and private networks—are transforming media and entertainment by reshaping the way content is created, protected, distributed, and consumed. Grant ...
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VideoGenerative AI in Action
This session explores whether generative techniques are ready to augment and accelerate the creation of text and audio-visual materials for high-quality productions. The session reveals how these tools were tested during an intensive four-month R&D sprint, resulting in proof-of-concept videos. Members of the consortium share key insights into what worked ...
