Online News: The Halo Effect, Keyword Blocking, and the Road Forward

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In the newest episode of IAB Pulse, Host Chris Bruderle is be joined by Matt Prohaska (Prohaska Consulting) and Katie Secret (Outbrain). They discussed the importance of news, the “halo effect” for brands, issues tied to advertising in news, and how to achieve optimal ROAS when investing in news. Tune in to learn more!

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Featured Webinar:
IAB/PWC Internet Advertising Revenue Report:

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Experts from IAB and PWC held an insightful webinar discussing findings and trends from this year’s Internet Advertising Revenue Report: Full Year 2022-2023. Now in its 28th year, this highly anticipated annual report is considered the industry benchmark for advertising revenue across digital media.

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Featured eLearning Course:
Gaming 360

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Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the market, debunk common misperceptions, and help your marketing reach this powerful consumer audience.

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IAB Conferences - Select Sessions on Demand


IAB Podcast Upfront

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2024 IAB Podcast Upfront on May 9th showcased podcasting’s ability to delight audiences and create superior marketing opportunities for advertisers.

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IAB NewFronts

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2024 IAB NewFronts showcased the latest digital video content and innovations, bringing together brand marketers and media buyers to explore the future of digital media. From April 29th to May 2nd, the event featured numerous live presentations in various venues throughout New York City.

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IAB PlayFronts

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2024 IAB PlayFronts, the premier annual marketplace dedicated to showcasing advertising and partnership opportunities in the dynamic gaming industry, recently concluded its third year on March 26th and 27th.

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IAB Annual Leadership Meeting

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2024 IAB Annual Leadership Meeting gathered digital pioneers and business leaders in sunny Florida for executive keynotes, insightful panel discussions, and curated networking experiences on opportunities in Generative AI, Responsible Media, Commerce, and the Evolution of Streaming.

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(Member Only)

Featured eLearning Courses

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Gaming 360

Despite gaming’s popularity – over 237 million gamers in North America alone – there’s a significant gap in ad spend, with marketers allocating less than 5% to the sector. IAB’s Gaming 360 Course will deliver insights into the market, debunk common misperceptions, and help your marketing reach this powerful consumer audience.

Register

Introduction to Retail Media

Retail Media has been transforming the digital marketing landscape, with no signs of slowing down. The Introduction to Retail Media course is designed to teach you about the complex and evolving Retail Media landscape, to help you better plan, launch, and optimize successful retail media ad campaigns.

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Digital Fundamentals

In this interactive online course, you will gain a high-level understanding of the digital advertising ecosystem as well as common terminology and essential processes that are used throughout the ad tech industry.

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Driving Business with Data Science

This online course demystifies data science so you can think like a data scientist and develop business strategies with a data-first mindset. You’ll be prepared to solve everyday business problems with data science and understand the tools available to you to intelligently use data and ultimately, drive your bottom line.

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