Jennifer Lopez is officially getting into the makeup business—and bronzer as we know it will never be the same. Though she's been working with L'Oréal Paris for years (and she's sold hundreds of millions of dollars worth of fragrances like Glow) Lopez just announced that she will be launching a massive namesake collection with Poland-based Inglot Cosmetics come April 26.
“It is something I have been wanting to do for a very long time,” Lopez told Women's Wear Daily. “A makeup line seemed like a natural progression since people are always asking about the products I use and how I get the glow to my skin.”
The collection will launch with over 70 pieces, including eyeshadows, bronzers, lipsticks, blushes, mascaras, and powders. According to WWD, the entire collection is done in shades of nude, gold, and shimmer to help us mortals achieve that classic JLO glow.
“I really wanted to make it representative of what I would like, what I would use, from the color but also the quality,” Lopez said. “The price point was very important to me, which is why I chose to partner with Inglot. We can create great quality products that are affordable.”
The most expensive item from the collection, the build-your-own customizable palette, comes in at $49. Everything else retails from $8.50 to $26, which is definitely less expensive than some other celebrity brands like KKW Beauty and Kylie Cosmetics.
It shouldn't be too difficult to get your hands on the products when they launch on April 26. You can shop the Jennifer Lopez Inglot collection on April 26 at inglotusa.com and jenniferlopezinglot.com, plus Inglot’s 755 global freestanding doors and 25 Macy’s stores in the States.
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Jenna Rosenstein is the Beauty Director at Harper's BAZAAR across both print and digital. While attending NYU, she held internships at Women’s Wear Daily, Bloomingdale’s, Harper’s BAZAAR, and Allure, the latter of which she parlayed into her first job as the Beauty Assistant. She left Allure three years later as the Senior Beauty Editor. She spent a few months at Refinery29 overseeing branded content in the same title, before finally landing back at BAZAAR to manage all beauty content. When she's not testing every lipstick known to mankind, getting zapped by new lasers, or interviewing experts and celebrities, you can find Rosenstein at home in New Jersey with her son, husband, and black cat named Maddie.
