Supporting a Vibrant Merchant Community

Groupon is committed to championing our diverse merchant base. This emphasis not only highlights our merchants’ rich heritage and cultural backgrounds, but has also boosted their collective exposure with millions of impressions and thousands of orders across each campaign.

We’ve boosted merchant sales & exposure through multiple diversity-focused campaigns. From International Women’s Day to Hispanic Heritage Month, and everything in between, we ran six full National Diversity Campaigns in 2021 celebrating the rich and diverse backgrounds of our merchant partners. With dedicated emails, blog posts, specially curated shops, social media posts and in-app notifications, Groupon customers found even more reasons to love our merchants and Groupon.

But our work doesn’t stop there. We will also shine a spotlight on merchants who volunteer to have their stories told across our social media.

DEI Values in Action

At Groupon we want our culture to enable people to be focused and accountable. We will continue to focus our energy on:

• Supporting and enabling Groupon’s employee resource groups.
• Providing programming and tools that help Groupon employees incorporate DEI strategies and goals into their annual performance goals.
• Creating opportunities for employees to engage in cultural competency workshops and conversations.
• Creating new programming to build and champion our diverse merchant base

Employee Resource Groups

By definition, ERGs are voluntary, employee-led groups that aim to foster a diverse, inclusive workplace aligned with the organizations they serve. Everyone can participate as a member or leader of an ERG, or as an ally. Our ERGs work to provide support, resources, and opportunities for their community members, and also engage in outreach and education to promote awareness and understanding across the organization.

Our ERGs create content, organize local and virtual events and community calls for employees around the world.

Our six currently active ERG offerings include:

• Pride+ & Allies at GROUPON
• Blacks & Allies at GROUPON
• Parents & Allies at GROUPON
• Latinos & Allies at GROUPON
• Women & Allies at GROUPON
• Wellness at GROUPON

DEI Programming

We recognize that achieving a workplace grounded in respect and diversity requires a shift from bystander to upstander behaviors across Groupon. So, we want our global employees to take an active role in creating a workplace that is equitable for all. To help deliver this message and equip our colleagues with the right tools to play a role in our inclusive culture, we provide a variety of opportunities.

• Unconscious bias training
• Women in Tech monthly panels
• Local celebrations of important DEI days
• Resources, toolkits and guides for inclusive behaviors