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Effort bias: Why we overvalue fraternities, exclusive clubs, and Taylor Swift tickets
Big Think
We are wired to value things more when we work hard at attaining them — even if, objectively, they aren't worth that much...
13 months ago
Why we value effort.
Psychology Today
People link effort with value and meaning, even when it is unproductive. This is due to mental heuristics that allow us to infer intentions...
28 months ago
Council Post: The Psychological Workings Of Generative AI And Perceived Ownership
Forbes
Fabio Moioli, Executive Search & Leadership Advisory at Spencer Stuart. Passionate about artificial and human intelligences.
3 months ago
Reviews via Mobile: The Role of Mobile Cues and Typographical Errors in Online Review Adoption
Frontiers
Online consumer reviews are increasingly being written on and posted from mobile devices such that some platforms have started to indicate...
32 months ago
The Appeal of Handmade in an Era of Automation
Kellogg Insight
The psychology behind our attraction to the handmade, the bespoke, and the artisanal in an age of increasing automation.
65 months ago
When Customers Want to See the Human Behind the Product
Harvard Business Review
Everywhere you look these days it seems that modern commerce has been designed to separate humans from each other.
67 months ago
How to Enjoy (and Survive) the Holidays Using Behavioral Science
Behavioral Scientist
The holidays are a little different than the rest of the year for many reasons. With all of the celebrating, this is a time when we are...
84 months ago
How to Sell a $300 Chocolate Bar
Atlas Obscura
To'ak Chocolate hopes to elevate a traditionally cheap, sweet treat into the luxury market, with chocolate bars starting at $295.
82 months ago
Beyond Pints: How Guinness Blends Heritage With Marketing Savvy
Forbes
The Guinness Storehouse is a case study in reinforcing brand values and connecting tradition with present-day customers.
14 months ago