Client Success Stories

Ardent Health strives to put its patients at the heart of all it does. Learn how Forrester is helping with that mission.

Looking to thrive in a post-third-party-cookie world, Sony Corporation of America turned to Forrester. Hear how the partnership has helped Sony build a durable data strategy and boost its return on advertising spend.

Customer obsession is encoded in Best Buy’s DNA. Learn how working with Forrester helped the company sharpen its CX vision and infuse customer obsession throughout its operations.

Discover how the Services organization at Dell designed a scalable CX team structure that’s gone from small to robust.

Find out how NRG created a customer-focused culture that strengthened and streamlined customer relationship management.

Cross-functional alignment is critical in customer experience. Learn how Forrester helped rally TD Bank around CX.

Discover how Forrester enabled TD Bank to build an effective, customer-centric CX measurement strategy.

Software AG uses customer feedback and experience data to drive higher win rates. Discover how in this video.

Hear why Forrester Decisions for Customer Experience is a game changer compared to traditional consulting firms.

Quest Diagnostics has made huge strides with journey mapping and customer understanding, with support from Forrester.

Hear how Forrester helped Discount Tire set up a customer advisory board that’s still successful five years on.

Customer centricity is a guiding principle for Dun & Bradstreet. Learn how Forrester worked with D&B to align its campaign strategy and messaging around customer needs.

Learn how Forrester supported Siemens AG in the development of its new open business platform to guide customers’ digital transformations.

Learn how Forrester’s account-based marketing frameworks and analyst guidance are helping Hexagon achieve growth.

Learn how Veeam Software uses Forrester’s B2B Marketing Plan On A Page to set expectations with stakeholders.

It’s not easy to demonstrate the value that marketing delivers to the company. Learn how Anteriad is quantifying marketing performance more effectively than ever before with help from Forrester.

Hear how Tax Systems doubled the size of its deals and cut its time to close deals by nearly half after working with Forrester to refine its messaging.

Wanting to prove how marketing could turbocharge sales efforts, SAS turned to Forrester. Hear how implementing Forrester’s Plan-On-A-Page methodology tightened marketing-sales alignment — and proved marketing’s strategic value in the process.

Hear how F5 Networks worked with Forrester to launch a new, transformative SaaS-based solution via its partner ecosystem.

Discover how Zebra Technologies strengthened the link between marketing and revenue by prioritizing customer value.

Digital experience is a core component of customer experience (CX). When Zebra Technologies recognized that its digital experience was not providing the caliber of CX that it needed to, it turned to Forrester for help.

To make inroads with new audiences, Twilio needed its marketing teams working in unison. Learn how Forrester helped.

How does a world-leading open-source software provider stay ahead of competitors? With help from Forrester. Hear how Forrester’s regional expertise, robust resources, and hands-on guidance have enhanced Red Hat’s presence in Asia Pacific.

Effective marketing and selling comes down to knowing your buyers. Learn how Forrester frameworks helped Delinea better define its audience and messaging.

Hear how using Forrester Market Insights has helped a team at NTT DATA raise its visibility and drive sales success.

Hear how partnering with Forrester helped Philips stay attuned to its evolving client base and lift marketing ROI.

Shifting focus away from marketing-qualified leads (MQLs) can help marketing teams improve efficiency and performance. Hear about VMWare Tanzu’s journey and how Forrester supported its work.

A strong brand can be a powerful growth catalyst. Hear how RCG Global Services worked with Forrester to sharpen its B2B brand strategy and audience targeting to help drive predictable growth.

Being customer-focused takes commitment. Hear how Forrester helped Philips pivot from product-centric marketing and gain a common language for tackling shared priorities.

Looking to revive its demand generation performance, Philips turned to Forrester. Hear how the partnership helped turn things around.

Singapore-based Lightstorm needed to get the messaging supporting its new network-as-a-service solution just right. Learn how Forrester helped create customer-centric messaging that resonates.

Formed from many acquisitions, Cart.com needed to unify its operations and messaging. Working with Forrester helped the marketing organization sharpen its focus and increase its impact.

Wanting to quantify the contribution of marketing in a more intuitive way, Alteryx’s CMO turned to Forrester. Hear how Forrester helped him arrive at a clear set of metrics and goals that the company universally embraces.

Struggling with partner engagement, the backup and recovery software company Veeam turned to Forrester. Learn how they energized partner relationships and ramped up results.

Life sciences tech company Medidata needed to move from a product-centric marketing approach to one that’s focused on customer needs. Partnering with Forrester helped Medidata create holistic, audience-centric campaigns and simplify measurement.

Learn how working with Forrester helped the healthcare technology platform Verato build a marketing organization that supports today’s demands and tomorrow’s growth.

Learn how Penske Truck Leasing partnered with Forrester to set a sales quota strategy and KPIs that meet the needs of its global sales force.

An effective partner network is essential to IT solutions provider Thales’ success. Learn how Forrester helped Thales bolster its partner strategy to better align with customer needs.

Hear how DDI worked with Forrester to better understand its buyers, uncover market needs, and measure its product management functional performance to drive a better customer experience.

Software provider Atlassian prides itself on being customer-first. Explore how its relationship with Forrester has furthered that mission through improving sales onboarding and training.

Learn how Forrester’s data and research empowered Onyx CenterSource to make bold decisions and recover from the pandemic downturn.

Hear from ArcBest’s Chief Sales and Customer Engagement Officer on how working with Forrester paved the way to a banner year.