Best UK VPN Services Of 2024

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If you require any personal advice, please seek such advice from an independently qualified financial advisor. While we aim to feature some of the best products available, this does not include all available products from across the market. Although the information provided is believed to be accurate at the date of publication, you should always check with the product provider to ensure that information provided is the most up to date.

VPN stands for ‘Virtual Private Network’. It’s software that protects your online identity by masking your device’s IP address when using public networks. VPNs encrypt your internet browsing by routing it through secure networks to prevent third parties from tracking your activity and stealing data.

VPNs have been around since the mid-1990s, but they experienced a huge increase since the Covid pandemic triggered the start of the remote working culture. Even before then, search interest in VPN had been rising steadily for the last 10 years, according to Google Trends data.

Whether it’s for adding an increased layer of security against cyber criminals, protecting our privacy online or unblocking geo-restricted content – more of us are finding reasons to sign up for a VPN service.

But with a vast and growing market, there are a lot of products to choose from – each with unique specifications, advantages and drawbacks. Shopping for a VPN product can be complicated, especially if you’re trying to get the best value for your money – that’s why we’ve compiled a list of what we think are the best VPNs for 2024.


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Why you can trust Forbes Advisor’s ratings

Our editors are committed to bringing you unbiased ratings and information. Our editorial content is not influenced by advertisers. We use data-driven methodologies to evaluate product providers, so all companies and products are measured equally. You can read more about our editorial guidelines and the methodology for the ratings below.

  • Market-wide survey of leading VPN providers
  • Rigorous assessment of VPN features and costs
  • Thorough analysis of pros and cons

Our pick of the best VPNs of 2024


BEST OVERALL

Private Internet Access

Private Internet Access
4.5
Our ratings take into account servers, encryption, number of simultaneous connections, user experience and more. All ratings are solely determined by our editorial team.

Number of servers

35,000

Number of server locations

91

Max number of devices

Unlimited

Private Internet Access
Learn More

On Privateinternetaccess.com’s Secure Website

Number of servers

35,000

Number of server locations

91

Max number of devices

Unlimited

Why We Picked It

Private Internet Access’ massive number of servers far surpasses its competition while offering more simultaneous connections than many other providers.

Details

In test, we were able to achieve good download speeds, particularly from servers in the US and Australia, and connection was fast to every server we selected from Private Internet Access’ ample library.

We found its user interface a little basic, and while there are options to switch between VPN protocols, the presentation of these options felt a little techy, which could be daunting for less-savvy users.

Private Internet Access uses the same AES-256 encryption as its peers for security, and was able to unblock all the usual streaming services you’d expect around the world.

Price
£32.34 for six months, £43.94 for two years.

Expert verdict
Even if the app is a little bare bones, the large number of servers and unlimited connections make PIA a good choice.

Pros & Cons
  • Huge number of servers
  • Competitive pricing
  • No-log policy
  • Not as user-friendly as some
  • No frills experience
Recent Updates

In its Q1 Transparency Report, covering January to March 2024, Private Internet Access provided no logs in response to the 161 subpoenas, warrants, foreign notices, state notices and federal notices it received.

BEST FOR EXPERIENCE

NordVPN

NordVPN
4.5
Our ratings take into account servers, encryption, number of simultaneous connections, user experience and more. All ratings are solely determined by our editorial team.

No. Of Servers

6,000+

No. Of Server Locations

111 countries

Max. No. Of Devices

6

NordVPN
Learn More

On NordVPN’s Secure Website

No. Of Servers

6,000+

No. Of Server Locations

111 countries

Max. No. Of Devices

6

Why We Picked It

NordVPN provides a good experience that allowed us to connect quickly to most of the servers in its impressive library of over 6,400. A few hiccups weren’t enough to taint an otherwise fantastic experience.

Like Express VPN, Nord features DNS-leak detection and kill switches. Elsewhere, the VPN supports six simultaneous devices, and its split-tunnelling feature is very easy to use.

Starting Prices
£9.89/month, £52.35 for 1 year, £61.83 for 2 years (all Basic Plan)

Expert verdict
Nord VPN’s interface is on the more refined side, and offers strong features relative to its price.

Pros & Cons
  • Very good user experience
  • Generally fast download speeds
  • No-log policy
  • Relatively low number of simultaneous connections
  • Some connection issues in test
Recent Updates

Nord VPN launched its own eSIM earlier this year, called Saily. The product enables customers to take Nord VPN while travelling.

BEST FOR TOR INTEGRATIONS

ProtonVPN

ProtonVPN
4.2
Our ratings take into account servers, encryption, number of simultaneous connections, user experience and more. All ratings are solely determined by our editorial team.

No. Servers

6,305

No. Server Locations

100

Max No. of Devices

10

ProtonVPN
Learn More

On ProtonVPN’s Secure Website

No. Servers

6,305

No. Server Locations

100

Max No. of Devices

10

Why We Picked It

With a user interface that’s visually slicker than many in the list and quick connect options that make streaming and gaming easier, ProtonVPN is a worthy member of our best VPNs list.

Details

In test we were able to access every major streaming platform from every server location we chose. Like its peers, ProtoVPN offers super-secure AES-256 encryption and allows for up to 10 simultaneously connected devices, putting it at the upper-end of the non-unlimited scale.

If you’re more au fait with how VPNs work, ProtonVPN allows you to choose between protocols and has split tunnelling so that you can connect different apps through different servers. Add to that some swift connections and good download speeds from the servers we tested and it’s a decent package.

Price
€9.99/month, €59.88 for 1 year, €107.76 for 2 years.

Expert verdict
Proton VPN offers a fast and fluid experience, with quick connections and fast download speeds.

Pros & Cons
  • Cheap monthly cost
  • Useful quick-connect options
  • No-log policy
  • No 24/7 support
  • Relatively low number of servers
Recent Updates

Proton VPN recently launched a password manager called Proton Pass, which it claims is more of an identity manager which enables users to control the data that comprises their online presence.

BEST FOR UNLIMITED CONNECTIONS

Surfshark

Surfshark
4.0
Our ratings take into account servers, encryption, number of simultaneous connections, user experience and more. All ratings are solely determined by our editorial team.

No. Servers

3,200+

No. Server Locations

100+

Max No. of Devices

Unlimited

Surfshark
Learn More

Via Surfshark's Secure Website

No. Servers

3,200+

No. Server Locations

100+

Max No. of Devices

Unlimited

Why We Picked It

With an easily understandable user interface and no limits on the number of devices you can connect simultaneously, Surfshark is a great option for families or shared households.

Details

In test, we were able to get both impressive and disappointing speeds from a selection of 3,200+ severs. At the top end, our download speed barely changed from the 35Mbps we were able to get while disconnected. However, some servers gave us download speeds of less than 1Mbps. Connection to severs often took around 15 seconds too, which was noticeably slower than other VPNs we reviewed.

But there is a lot to like about Surfshark. Most of all, it places no limits on the number of devices you can connect at the same time. If your home is full of smartphones, laptops, gaming consoles, smart televisions, tablets and other web-connected devices, this is great feature.

There are also quick connect options to jump onto your nearest and fastest server. This might be a boon for gamers, but may be less useful if you’re using a VPN to unblock the libraries of foreign streaming services.

Add an in-built ad blocker and ‘multi hop’ feature than effectively gives you the protection of a double VPN connection and Surfshark is an attractive package.

Price
From £11.49/month, £35.04 for 1 year, £41.72 for 2 years.

Expert verdict
We had mixed results testing Surfshark, but with no limits on simultaneous connections and competitive pricing, Surfshark is a contender.

Pros & Cons
  • Unlimited simultaneous connections
  • Reasonably priced
  • No-log policy
  • Longer connection time than some
  • Download speeds varied widely
Recent Updates

Surfshark launched a dedicated Apple TV app in the spring of 2024.

BEST FOR UNLIMITED CONNECTIONS

IPVanish

IPVanish
4.0
Our ratings take into account servers, encryption, number of simultaneous connections, user experience and more. All ratings are solely determined by our editorial team.

No. Servers

2,400+

No. Server Locations

75+

Max No. of Devices

Unlimited

IPVanish

No. Servers

2,400+

No. Server Locations

75+

Max No. of Devices

Unlimited

Why We Picked It

Scoring similarly to Hotspot Shield but with fewer servers, IPVanish provides an uncomplicated and competitively priced option.

Details

We achieved reasonable to good speeds through IPvanish’s servers, which it owns and manages itself -a bonus for more security and privacy-concerned users. The user experience is straight-forward, but less visual than a lot of its rivals.

Again, an unlimited number of simultaneous connections makes it a good option for households with a lot of devices looking to connect.

Overall, its lower number of servers, basic user experience and some problems getting its map view to work properly went against it, but IPVanish is still a more-than-capable and great value for money option.

Price
£9.99/month, £35.04 for 1 year, £37.92 for 2 years.

Expert verdict
IPVanish offers unlimited simultaneous connections for a good price, even if its user experience is a little basic.

Pros & Cons
  • Unlimited simultaneous connections
  • Great value
  • No-log policy
  • Basic user experience
Recent Updates

IPVanish added 15 new server locations in August 2024, and enhanced its capacity in London, Amsterdam and Frankfurt.

BEST FOR STREAMING

Hotspot Shield

Hotspot Shield
4.0
Our ratings take into account servers, encryption, number of simultaneous connections, user experience and more. All ratings are solely determined by our editorial team.

No. Servers

1,800+

No. Server Locations

115+

Max No. of Devices

10

Hotspot Shield

No. Servers

1,800+

No. Server Locations

115+

Max No. of Devices

10

Why We Picked It

Fast connections, powerful features and good speeds earn Hotspot Shield a place on Forbes Advisor’s Best VPNs list.

Details

Hotspot Shield was able to provide good download speeds, even from the farthest-flung servers, and connecting always took a couple of seconds in our tests. Categories for streaming and gaming take the guess work out of which server is fastest and there’s an in-built speed test to keep an eye on the Mbps rate you’re getting.

The okay, if slightly under-intuitive, user interface has a range of options to get the most of out of the VPN, including the option to switch protocols. In terms of pricing, Hotspot Shield is certainly in the more expensive range if you want to sign up for 12 months, and only allows for five simultaneously connected devices.

Still, we were able to enjoy smooth streaming from the full gamut of streaming sites and if you’re not sure you want to commit, Hotspot Shield offers the joint- longest free trial of all those we compared at 45 days.

Price
$9.99/month, $79.92 for 1 year

Expert verdict
Hotspot Shield connects quickly and offers fast download speeds.

Pros & Cons
  • Consistently fast download speeds
  • Easy options for streaming and gaming
  • No-log policy
  • On the more expensive side for a 12-month contract
  • Low number of simultaneous connections
Recent Updates

An independent audit in 2023 found Hotspot Shield’s users’ browsing activity and IP addresses/device identifiers are not recorded.

SMOOTHEST APP INTERFACE

Express VPN

Express VPN
3.7
Our ratings take into account servers, encryption, number of simultaneous connections, user experience and more. All ratings are solely determined by our editorial team.

No. Servers

3,000+

Server Locations

105

Max No. of Devices

8

Express VPN
Learn More

Via ExpressVPN's Secure Website

No. Servers

3,000+

Server Locations

105

Max No. of Devices

8

Why We Picked It

Details

In Forbes Advisor UK tests, we were able to quickly connect to any of Express VPN’s 3,000+ servers across 105 locations without suffering big drops in download speeds. With the most intuitive and accessible user experience of all the VPN products we tested and at a relatively affordable price, Express VPN more than earns our #1 spot.

Like every VPN we tested, Express VPN uses military-grade AES-256 encryption for robust security whether you’re accessing it via Android, iOS, Mac, Windows, Linux or your router.

While Express VPN only allows for eight devices to be connected simultaneously, it gave us the least significant drop in download speeds of all the VPNs we reviewed once connected. That means users sacrifice less Megabits per second (Mbps) in return for access to geo-locked content from the likes of Netflix, Amazon Prime, YouTube and Max.

Express VPN scores particularly high for user experience. It has a simple, visual and intuitive user interface that still offers a degree of configurability for advanced users – such as the ability to switch VPN protocols or set one automatically, DNS leak detection and an in-built download speed test (available for Mac).

Price
£10.32/month, £79.68 for 12 months, £111.38 for two years.

Expert verdict
Express VPN is one of the best-known brands in the space and offers probably the most slick user experience. In tests, however, we recorded the greatest loss in download speeds.

Pros & Cons
  • Great user experience
  • Fast, consistent download speeds
  • No-log policy
  • Relatively low number of simultaneous connections
  • Not the cheapest option
Recent Updates

Express VPN has integrated Kyber, a security protocol designed to deal with threats posed by encryption-breaking, quantum computing methods.

BEST FOR INTERNATIONAL SERVER LOCATIONS

CyberGhost

CyberGhost
3.7
Our ratings take into account servers, encryption, number of simultaneous connections, user experience and more. All ratings are solely determined by our editorial team.

No. Of Servers

10,210

No. Of Server Locations

126

Max. No. Of Devices

7

CyberGhost
Learn More

On CyberGhost's Secure Website

No. Of Servers

10,210

No. Of Server Locations

126

Max. No. Of Devices

7

Why We Picked It

Cyberghost goes almost toe-to-toe with the like of Nord VPN and Express VPN, providing a range of features and some clever extras that add up to a great experience at a slightly lower cost.

Details

Cyberghost has more servers than the providers in the top two spots, and allows users to connect more devices simultaneously than both. On paper and in practice, it’s a real contender.

We were able to connect to all the servers we tested in around five seconds and recorded some impressive download speeds from servers in France and the US, if not from all we reviewed. All of that was made simple by Cyberghost’s accessible user interface.

The VPN sports some unique features that make the experience all the better. For example, there are one-click options to connect to the best servers for streaming, gaming and torrenting. It also has an in-built ad-blocker and options to either switch VPN protocols or have it set automatically. In terms of pricing, Cyberghost is similar to its rivals, if a little more competitive.

Cyberghost’s user interface is a lot more basic than the biggest names in the market. In fact, if you’re new to VPNs in general and you’ve been sold on the idea of accessing the libraries of foreign streaming services, you might feel thrown in the deep end when you boot up Cyberghost for the first time, since there’s little in the way of hand-holding, signposting or contextualisation for novices.

Price
£10.89 for one month, £37.14 for six months, £49.92 for two years

Expert verdict
It’s not the cheapest and some of its features may daunt newcomers, but Cyberghost is a powerful VPN option.

Pros & Cons
  • Clever features
  • Generally fast download speeds
  • No-log policy
  • May be daunting for novices
  • Not the cheapest option
Recent Updates

Cyberghost refused to hand over any customer logs in response to the 519,185 DMCA requests, 642,515 malicious activity flags, and three police requests it received in 2023.

BEST FREE VPN

Windscribe

Windscribe
3.5
Our ratings take into account servers, encryption, number of simultaneous connections, user experience and more. All ratings are solely determined by our editorial team.

No. Servers

480

No. Server Locations

69

Max No. of Devices

Unlimited

Windscribe

No. Servers

480

No. Server Locations

69

Max No. of Devices

Unlimited

Why We Picked It

A solid user experience and no limits on the number of devices that can connect combine in an attractive, cost-effective VPN.

Details

Windscribe is just one of five VPNs we reviewed with fewer than 1,000 servers to connect to, but connecting to them is swift and results in generally fast download speeds.

The user interface is basic, but offers advanced users a choice of protocols and even a debug mode for greater connection insight than many other providers.

Price
$9/month, $69/year.

Expert verdict
The number of server locations is low but so is the price, plus you get unlimited simultaneous connections.

Pros & Cons
  • Competitive pricing
  • Unlimited simultaneous connections
  • No-log policy
  • Low number of servers
  • Basic user interface
Recent Updates

An independent security audit in June found: “Overall, the penetration test against the Windscribe stack yielded minimal security concerns.”

HideMyAss VPN

HideMyAss VPN
3.0
Our ratings take into account servers, encryption, number of simultaneous connections, user experience and more. All ratings are solely determined by our editorial team.

No. Servers

1,100+

No. Server Locations

290+

Max No. of Devices

5

HideMyAss VPN

No. Servers

1,100+

No. Server Locations

290+

Max No. of Devices

5

Why We Picked It

With the ability to connect through all your devices, including PlayStation and Apple TV HideMyAss VPN offers a versatile option.

Details

HideMyAss VPN users can connect five devices simultaneously and take advantage of 1,060 servers across 290+ locations with military-grade AES-256 encryption.

In test, HideMyAss VPN offered quick connection and good download speeds, but was the only VPN we were unable to connect to HBO Max with through US servers that should have unblocked it. In fact, Netflix and YouTube were the only major video platforms we were able to consistently unblock. On one occasion, while connecting to a Canadian server via a German one, we were presented with the German Netflix catalogue.

But with a focus on security, a built-in speed test and competitive pricing, HideMyAss VPN is still worth your attention, particularly if you’re not just using a VPN for unblocking foreign content.

Price
£39.48 for one year, £86.04 for three years

Expert verdict
HMA VPN offers a decent number of servers and server locations for an affordable price.

Pros & Cons
  • Competitive pricing
  • Security-focused
  • No-log policy
  • Issues with content unblocking
  • Relatively low number of simultaneous connections
Recent Updates

HideMyAss VPN’s no logs policy was independently verified by cyber-risk consultants at VerSprite in August 2024.

We’ve used the same currency listed on providers’ UK websites. Use our currency calculator to convert to pound sterling.

Summary : Best VPNs of 2024


COMPANY FORBES ADVISOR RATING NUMBER OF SERVERS NUMBER OF SERVER LOCATIONS MAX NUMBER OF DEVICES
Private Internet Access 4.5 4.5-removebg-preview-1 35,000 91 Unlimited
NordVPN 4.5 4.5-removebg-preview-1 6,000+ 111 countries 6
ProtonVPN 4.2 4-removebg-preview-2 6,305 100 10
Surfshark 4.0 4-removebg-preview-2-1 3,200+ 100+ Unlimited
IPVanish 4.0 4-removebg-preview-2-1 2,400+ 75+ Unlimited
Hotspot Shield 4.0 4-removebg-preview-2-1 1,800+ 115+ 10
Express VPN 3.5 3.5-removebg-preview 3,000+ 105 8
CyberGhost 3.7 3.5-removebg-preview 10,210 126 7
Windscribe 3.5 3.5-removebg-preview 480 69 Unlimited
HideMyAss VPN 3.0 3-removebg-preview-e1625128915721 1,100+ 290+ 5

Also tested

We also tested the following VPNs, but did not find them to be among the top ten:

  • VyprVPN
  • TunnelBear
  • Bitdefender
  • Strong VPN
  • VPN Unlimited
  • Air VPN
  • TorGuard VPN

How to choose the best VPN

When it comes to choosing the best VPN, there are a few key factors to consider. Customers should look for an ideal balance of affordability, helpful privacy features, server locations and an intuitive user experience. Taking these features into account can help you find a VPN that offers the protection and privacy you need. Here’s what to watch out for:

Essential VPN features

  • Security and encryption: A VPN should offer robust security measures, such as AES-256 encryption, to protect your online data and activity from hackers and other malicious actors
  • Privacy policy: A VPN’s privacy policy should be clear, transparent and not allow any logging of your online activity
  • Network of server locations: A VPN should offer a wide network of server locations, allowing you to choose the server that best meets your needs in terms of location and performance
  • Compatibility: Your VPN should be compatible with all your devices and operating systems, such as Mac, iOS, Windows, Android and Linux
  • Performance and reliability: Your VPN should have fast and reliable connections with minimal lag or downtime
  • Killswitch: A killswitch is a feature that terminates your internet connection automatically if the VPN connection drops. This helps to protect your online data and activity from being exposed in the event of a disconnection.
Pro Tip

Many VPN providers commission independent audits to prove their security and/or privacy credentials. You can usually find details on the providers’ websites.

Types of VPN services

There are different types of VPN software that you may use in different situations. The most common of all are personal VPNs, but you may find that you’ll need a remote access VPN, site-to-site VPN or mobile VPN.

  • Personal VPN: A personal VPN (also known as consumer VPN) shields your IP address and encrypts active data transfers (from you and to you). It also spoofs your location, which is how you can access previously inaccessible content from your country
  • Remote access VPN: The most common use of a remote access VPN might be if you work for a company that requires you to log into a private network when you’re on open/public internet. The VPN protects the connection and the data transfer between the employee and the private network
  • Site-to-site VPN: A site-to-site VPN is useful for companies that want to establish a single wide area network (WAN) between two or more other networks. A good example of this is a corporation that has multiple branches across the country with employees that need to access data across the combined network
  • Mobile VPN: A mobile VPN is similar to a remote access VPN, except it’s designed for those using mobile devices when there’s an expectation that one’s internet service could be on Wi-Fi or a cellular network. So, if you log into a company’s network using Wi-Fi, but the Wi-Fi goes out, your phone may swap over to cellular data, but the VPN keeps the connection going
  • Zero-trust VPN: Zero-trust VPN is a security model that assumes that all devices and users trying to access a network are untrusted until proven otherwise. This type of VPN is used by organisations with strict security requirements, such as financial institutions and government agencies
  • Cloud VPN: Cloud VPN is a type of VPN that connects a user’s device to a cloud-based virtual private network. It allows users to access cloud-based applications and services securely and is particularly useful for organisations that use cloud-based infrastructure
  • Free VPN: Free VPNs are VPNs that are offered for free, usually with limited features and capabilities. They may be suitable for casual internet users who want to protect their data on public Wi-Fi networks, but they may not be as secure or reliable as paid VPNs
  • Split tunnelling VPN: A split tunnelling VPN allows you to route specific applications or web traffic through the VPN tunnel, while other traffic goes through your regular internet connection. This can be useful for organisations that want to protect sensitive data while still allowing employees to access non-sensitive information
  • TOR over VPN: This type of VPN routes your internet connection through both a VPN and the TOR network. This provides an additional layer of encryption and anonymity, but it can also slow down your internet connection.
Pro Tip

According to a Forbes Advisor survey, just over half (52%) of UK internet users have installed a free VPN service at some point, with 34% switching to paid VPN services.

Server number and locations

Server numbers and locations are important factors to consider when choosing a VPN because they can affect the VPN’s overall performance and the level of privacy and security it can provide.

Server numbers: A VPN with a large number of servers is generally considered to be a good thing because it means that there are more options for connecting to the VPN and more servers to choose from.

This can help to ensure that you can find a server that is fast and reliable and that is located near your physical location.

A VPN with many servers also allows for more flexibility in terms of server switching and load balancing, which can help to improve the overall performance of the VPN.

Server locations: A VPN with a wide range of server locations is also considered to be a good thing because it allows you to choose a server that is located in a specific country or region.

This can be useful if you want to access geo-restricted content or if you want to ensure that your data is transmitted through a specific country’s jurisdiction.

The more server locations a VPN has, the more options you have to choose from and the more flexibility you have to ensure that your connection is fast and reliable.

A VPN service with few servers and few locations is considered bad because it could lead to over-congestion, low speed and difficulty in finding a server near your location.

It is also important that the VPN provider has servers in countries which are privacy-friendly and not part of any surveillance alliance, such as the 5-eyes, 9-eyes or 14-eyes.

Speed and performance

Speed is an important decision factor when choosing a VPN because it affects the overall performance of the VPN and your ability to use the internet effectively.

A VPN that’s slow can cause delays in loading web pages, buffering when streaming video and difficulty using real-time applications, such as online gaming or video conferencing.

Other performance factors include:

  • Latency: Latency refers to the time it takes for data to travel from your device to the VPN server and back. A low latency is important for real-time applications such as online gaming or video conferencing
  • Bandwidth: Bandwidth refers to the amount of data that can be transmitted over a connection. A VPN with high bandwidth can support more data-intensive activities such as streaming high-definition (HD) video
  • Uptime: Uptime refers to the amount of time a VPN server is available and online. A VPN with high uptime will be more reliable and less likely to experience disruptions or downtime.

There may be some differences in speed across devices, as some devices may have faster processors or better network connectivity than others. However, a good VPN provider should be able to provide fast and reliable connections regardless of the device.

To evaluate a VPN’s performance, you can use online speed test tools to measure the VPN’s download and upload speeds, as well as its latency and jitter. They can also look at the VPN’s uptime records and read reviews from other users to get a general sense of the VPN’s performance.

Before subscribing to a VPN service, it’s important to have a free trial or money-back guarantee period. This way you can test the performance and see if it meets your needs prior to committing to a plan.


How much does a VPN cost?

VPN pricing ranges from free to about £10 per month. Free VPNs usually limit you in the number of devices you can connect and locations. The cheapest VPNs generally give you deep discounts for agreeing to pay for a VPN for multiple years in advance. The higher prices are typically reserved for business VPNs, which usually have several devices connected simultaneously (justifying the premium cost).

Factors that impact the cost of a VPN

Factors that impact the cost of a VPN include:

  • the number of devices that can be connected simultaneously
  • the number of server locations available
  • the level of security and encryption provided
  • the quality of customer support.

Pricing plans for VPNs are typically structured as monthly, annual or mult-iyear subscriptions. Longer commitments tend to offer the best prices. Some VPNs offer a free version with limited features, while others offer a free trial period for users to test the service before committing to a paid subscription.

Promotional plans and discounts are often available, especially for new users or during special events, such as holiday sales. Check the provider’s website or subscribe to their newsletter to be informed of any promotions.

Keep in mind that no VPN is truly free. Those that advertise as such are likely not offering the strongest privacy settings and putting your data at risk. It is always preferable to test out a safe, paid service with a money-back guarantee, rather than choosing a free option.
Mark Hooson, tech expert at Forbes Advisor


The limitations of free VPNs

There’s an old adage that if you’re not paying for a product then you are the product. In the world of VPNs this could mean that your data (the sites you visit, the purchases you  make, the information you share and so forth) may be used and/or sold for other purposes, such as advertisement targeting.

Free VPNs are also limited in their utility and security. If a VPN provider has no incentive to satisfy paying customers, it’s probably not going to be investing in its infrastructure. This can lead poor connection speeds and stability, or worse, leaves your connection vulnerable to security breaches. If you’re not paying, there’s no obligation to protect your privacy, after all.

Even free versions of VPN products that exist alongside premium versions have their drawbacks. For example, ProtonVPN has a free version as well as a paid version. While the latter gives you access to more than 5,000 servers across more than 90 countries, the free version routes your traffic through just three servers – and you can’t choose which.

While there’s no suggestion the three servers are any less secure or private than its others, it’s likely that they will be overcrowded, leading to poor performance in the form of slow loading pages, buffering videos and so on.

Finally, free VPNs typically limit you to a single connection at a time. In other words, you won’t be able to connect various devices in your home – phones, tablets, laptops, games consoles etc, at the same time.


What is VPN and how does it work?

When you use the internet without a Virtual Private Network, you send and receive unencrypted data from your computer or device to the places you visit online.

This means the website, your Internet Service Provider (ISP) and potentially other third parties can see what you do online, where you are and lots more information about how you use the web.

When you connect to the internet via VPN, however, this data is first encrypted before being sent, via your ISP, to the places you visit online.

VPNs act as a shield against people looking to steal data, a cloak to those who want to invade your privacy, and as a key to access parts of the web that are normally locked because of your location.

The best way to think of a VPN is as a private tunnel between you and the website you’re visiting. Only you are allowed through this tunnel, and nobody (ISPs, criminals, governments, and so on) can see into the tunnel.

More than three quarters of Brits (76%) are familiar with Virtual Private Networks (VPNs), according to Forbes Advisor research.


Why you might need a VPN

Pro Tip

Using a VPN at home can keep your data safe from those who want to use it for targeted advertising. On your mobile device, a VPN can protect your log-in details and other data you send when you connect to public Wi-Fi. It can be especially useful for businesses that have proprietary information to protect.

Here are five of the most common VPN uses:

1. Keep data private from your ISP

Because of the relationship between you and your internet service provider (ISP), it can track what you do online – such as what sites you visit, the time you spend browsing, and more. Depending on the terms of service and what you’ve agreed to, your ISP may even sell your personal data to advertisers.

Since a VPN creates a private tunnel for data to travel to and from your devices, your ISP will not be able to easily track you online.

2. Use public wi-fi safely

Whether you’re at an airport waiting for a flight and checking your email or at a local restaurant reading news on your phone, you may be tempted to use public wi-fi. The good news is that browsing online has become safer in recent years, thanks to most people adopting HTTPS over HTTP.

However, most public wi-fi connections are open and not password protected, so you might put yourself at risk of your connection being intercepted by a hacker who is trolling the network.

If you have a VPN service to log into first, you can anonymously connect to public wi-fi and essentially remain hidden on the network. A VPN will hide your identity on an open internet connection and encrypt active data, so even if a cybercriminal is on the same network, you’ll be safe.

3. Protect your personal data from businesses

The places you visit online, the things you look at and the purchases you make are all data points that are sold on to advertisers to target you. A VPN can prevent this.

4. Protect proprietary information

Remote workers who need access to company networks from home can make their connections more secure using a VPN.

5. Access blocked content

State governments can prevent their citizens from seeing content online, but a VPN can circumvent these blocks. This also applies to geo-restricted material, as a VPN can allow you to access content not available in your country due to licensing restrictions.

However, while using a VPN to access geo-restricted content is not illegal, you may be breaking a website’s terms of service by deliberately doing so. Netflix, for example, specifically says users should not do this. It’s entirely possible that a website with these kinds of terms could ban your account for using a VPN to circumvent its geo-locked content. Netflix even has a specific error code (E106) for when it detects an VPN, and advises users to disconnect before trying again – so you may find a VPN simply won’t work.

On the other hand, if you’re travelling overseas and want to catch up on that series you were watching at home, but find it isn’t available in the country you’re visiting, you could reasonably use a VPN to access your usual UK content library to watch it.


Methodology: How we test VPNs

While we’ve highlighted the number of servers, server locations and the number of devices each VPN supports, our rankings are based on a number of factors.

We started by whittling down a long-list of 17 VPNs to a shortlist of 10 by comparing each provider’s number of servers, server locations, number of simultaneous connections, encryption standards, pricing, support, content unblocking and the extent of their free trial periods.

We then put each VPN in the top 10 to the test to get a feel for their user experience, checking download* and connection speeds, content unblocking, user interface and unique features.

Finally, we totalled the scores – with special weighting given to user experience – and gave each a Forbes Advisor star-rating out of a possible five stars.

* Download-speed tests were not conducted under scientific conditions. The time of day/week each was tested, the broadband connections that were available to the reviewer and other factors are likely to have affected the results.


Frequently Asked Questions (FAQs)

Are VPNs legal?

It is 100% legal to use a VPN in the UK.

VPNs are a legitimate way to protect your privacy online and bypass geo-restrictions on certain websites. With that said, you may be in breach of a website’s terms of service for doing this, and could have your accounts banned.

And crimes committed while using a VPN are still crimes. Illegally downloading media could still land you in trouble, and you shouldn’t expect a VPN to shield you from prosecution.

VPNs are not legal in every country, either – such as in North Korea and Iraq. And in other countries, such as Egypt and the UAE, VPNs are legal but with restrictions.

Do VPNs prevent buffering?

Using a VPN can, in many cases, slow your broadband connection down a little. If you’re having trouble with buffering before a VPN, it might not fix the issue.

However, if your broadband provider was throttling your download for taking up a lot of bandwidth, a VPN would circumvent their efforts.

Can a VPN connection be tracked?

Not easily. While VPNs offer strong protection against prying eyes, a government agency or internet service provider could use specialist tools and techniques to identify you.

You could be unmasked via Deep Packet Inspection (DPI) – algorithmic analysis of web traffic, browser fingerprinting – analysis of your screen size, language, installed plugins, browser version and OS, or website tracking cookies.

Even your own VPN provider could give you up if it keeps logs of user activity and complies with an order to hand over its records.

Why does a VPN slow down my internet connection?

A VPN puts extra steps between you and the content you’re trying to access in order to protect you. These extra steps slow your connection.

What's our pick for best VPN?

In our tests, we found Express VPN to be the best overall VPN, offering good value, a decent number of servers and locations, fast download speeds and connections, as well as a user-friendly interface.

If, however, you have a large family or share your home with others who want to connect, the best VPN may be one that offers unlimited connections, such as Surfshark.

This best VPN for you really depends on what you want to use a VPN for, how much you want to spend, how many people need to connect and many other factors. That’s why we’ve created this list of the best VPNs for 2024 – breaking down 10 VPNs to look at the most important aspects of each.

How do you set up a VPN?

Setting up a VPN typically involves the following steps:

  1. Choose a provider: Find a VPN provider that suits your requirements, considering monthly cost, security, privacy features.
  2. Sign up for an account: Choose whether you want to pay on a month-by-month basis or pay up-front for a year, two years or longer. There may also be different tiers of service to choose from. Make your selection and follow the payment process.
  3. Download the software: Most providers will give you a download link and an activation code at the end of the payment process. Click the download button and copy the activation code.
  4. Install and open the software: Find the software your downloads folder and open it to install the program. Once installed, you’ll be prompted to either log in to your account and/or input the activation code you copied.
  5. Select a server location: Choose the country you want to connect from within the software and click the connect button. You can now use the internet with the benefits of your VPN.

Which is the best VPN for an Android phone?

There is no one-size-fits-all answer to this question, as the best VPN for your Android phone will vary depending on your needs.

However, Private Internet Access scored 4.7 out of 5 stars in our analysis across dozens of data points, making it a solid contender to consider.

Can I use my Android VPN on other devices?

Yes. Most VPN service providers offer apps for Android, iOS, Windows and Mac devices. All you need to do is download the app on your machine of choice and log in with your account information.

Can I use a VPN for streaming services?

VPNs let you connect to servers in other countries, making it easy to access content on streaming platforms that might not be available in your region. However, not all VPNs work well for streaming.

How do I check if my VPN is working on Android?

To make sure your VPN is functioning on Android, connect to the service and then use an IP address checking tool or visit a site, such as whatismyipaddress.com. This will help you confirm that your IP address and location have been altered successfully.


Information provided on Forbes Advisor is for educational purposes only. Your financial situation is unique and the products and services we review may not be right for your circumstances. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. Performance information may have changed since the time of publication. Past performance is not indicative of future results.

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