Sonia Thompson is an inclusive marketing strategist and consultant. She covers the intersection of inclusive marketing, belonging, and customer experience to help brands grow bigger, more diverse, and fiercely loyal customer bases. She also hosts the Inclusion and Marketing
How To Engage The Fastest Growing Community In The U.S.
The Hispanic community is rapidly growing in the U.S. Smart brands recognize it is important to include them in marketing to stay relevant and grow.
Will Lowe’s Scaling Back On Diversity And Inclusion Cost It Customers?
Home improvement brand Lowe’s recently announced that it is pulling back on its diversity, equity, and inclusion efforts.
Did Disney Make The Right Decision About The 7 Dwarfs For ‘Snow White’ Movie?
Disney is releasing a live action version of the classic Snow White, and has made the decision to make the seven dwarfs CGI, and renamed as "magical creatures."
New NFL Ad Highlights An Effective Approach To Inclusive Campaigns
The National Football League (NFL) released a new commercial to get fans excited about the upcoming football season kicking off.
2 Lessons Learned From Plus-Sized Consumer Backlash For Forever 21
Plus-sized Forever 21 consumers gave the brand a lot of feedback about what their expectations that will make them to willing to buy.