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Sophie Turner Stars In St-Germain Summer Spritz Cocktail Campaign

Rachel King
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Opinions expressed by Forbes Contributors are their own.
Uncorking wine and spirits adventures around the world.
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It’s the summer of spritz. And while Aperol might be dominating the spritz scene at the moment, never forget the classic French spritz mixer: St-Germain Elderflower Liqueur.

And the Bacardi-owned brand is pulling out all the stops this summer in a new campaign with Game of Thrones actress Sophie Turner.

Dubbed "Spritz Up Your Summer," the initiative features a content series starring Turner, highlighting the brand's signature cocktail, the St-Germain Hugo Spritz. The series kicks off with Turner showcasing the drink's vibrant qualities as she searches for her "perfect match" in the South of France.

St-Germain is made from handpicked elderflower blossoms, and it is known for its unique sweet and light flavor with hints of honeysuckle and pear.

The St-Germain Hugo Spritz has seen a surge in popularity recently, becoming a social media sensation with over 290 million views on TikTok. The cocktail, known for its bright and light taste, is made with St-Germain, prosecco and soda water, and it is garnished with a mint sprig and lime wedge.

The campaign will extend throughout the summer with various events, including a "Spritz Counter" at luxury retailer Bergdorf Goodman in New York City. From July 17 to 21, visitors can sample the St-Germain Hugo Spritz at the Spritz Counter, which will be located on the beauty floor of the famous department store.

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Rachel King
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