Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. She founded research firm Unity Marketing in 1992 and is a principal in The American Marketing Group
Status Drives Millennials To Spend More On Luxury Goods. Is Conspicuous Consumption Coming Back?
A new survey finds affluent Millennials are keen to purchase luxury goods for the status they confer, calling on luxury brands to embrace their customers' status needs.
Etsy Doubles Down On Handmade To Build A Moat Around Its Marketplace
For two years, Etsy let its marketplace get crowded with items that didn't meet its handmade policies. It is putting teeth into those policies but it's late in coming.
Meet GK Elite, A Little Gymnastics Apparel Brand Ready To Score Big At The Paris Olympics
GK Elite from Reading, PA outfits Team USA gymnasts at the Paris Olympics, showcasing their designs in a premier summer event. Learn how this small brand plans to shine.
Flip, The TikTok Shop Competitor, Expands Social Commerce By Acquiring Curated
Social-commerce site Flip has acquired Curated for $330 million in stock to further its mission of putting people at the center of online shopping.
Nordstrom May Be Surprise Winner From Saks-Neiman Marcus Merger
The acquisition of Neiman Marcus by Saks is headed for closure, putting the combined Saks Global on equal footing with Nordstrom, a surprise beneficiary from the deal.