I'm a senior creator marketing professional with over a decade of experience in brand and creator collaborations for fashion, lifestyle, and wellness companies. I'm the Associate Director of Social Media, Influencer, & PR for Lumin (Men's Skincare) & Meridian (Gender Neutral
Why Content Creators Are Flocking To TikTok Shop
Americans are spending $7 million every day shopping on TikTok. Discover how TikTok is revolutionizing social commerce and what lessons brands and creators can take away.
How This YouTube Family Landed A Deal With Disney
Discover how The Bucket List Family secured an unprecedented partnership with Disney and the valuable lessons creators and brands can glean from this collaboration.
3 Ways Creators And Marketers Are Adapting To The Potential TikTok Ban
Creators, marketers, and advertisers react to TikTok's uncertain future and prepare for what's next. Hear from the creator economy firsthand.
Why Faceless Creators Are Taking Over Social Media
Learn how the rise of faceless marketing is revolutionizing the creator economy and delivering benefits to both brands and content producers.
3 Benefits Creators Want From Brand Deals
Successful creator partnerships in 2024 hinge on brands mastering these 3 essential elements. Learn which ones creators value the most.
5 Creator Marketing Trends Set To Take Off In 2024
2024's top 5 creator marketing trends that are redefining the influencer landscape and shaping a dynamic marketing ecosystem