Jeff has contributed at Forbes since 2014.
His sixth book "As Loyal As A Dog" will be published in 2025.
His first books "Marketing to Millennials" (2013) and "Marketing to Gen Z" (2015) were informed by research he led with The Boston Consulting Group.
He can be reached at
2,385 viewsSep 25, 2024
Gen Z Demands Flexible Workplace Benefits
The office gym is price of admission at best. Workplace benefits are critical in winning the HR wars.
1,074 viewsSep 17, 2024
Employers Are Tackling Gen Z’s Student Loan Debt
Employee benefits have existed almost as long as companies have had employees.
501 viewsAug 14, 2024
Emotional Connections Drive Loyalty: Don’t Misjudge Gen Z
People have been misjudging Gen Z for far too long.
386 viewsJul 16, 2024
Pricing Power: Insights From BarkleyOKRP, Forrester And Clorox
Pricing Power Drives Growth
11,089 viewsJul 2, 2024
Gen Z Will Help Padel Become The Next Hot Sport
Pickleball is now valued as a $1.2 billion sport.