I’m Jamie Gutfreund, a marketing professional with over 20 years of experience helping brands anticipate and act on cultural and technological shifts. I’ve guided industry giants like Microsoft, Google, the NFL, and Nike in leveraging the Creator Economy. My research, including
590 viewsJul 17, 2024
Why Going Beyond Likes With Creator Marketing Boosts Brand Success
Many leaders remain skeptical of creator ROI because they are still relying on one-dimensional metrics such as impressions and likes to evaluate success.
3,407 viewsJul 8, 2024
It’s Prime Time For The Creator Economy. Here’s Why
At Cannes Lions International Festival, a clear shift emerged as more marketers embraced the creator economy as a must-have for their advertising efforts.