Brad Adgate is a research analyst providing insights and trends for advertisers and media communities.
Why Diamond Sports May Only Televise The Atlanta Braves In The 2025 MLB Season
As Diamond Sports restructures and looks to exit bankruptcy protection, they are looking to cut costs. The RSN may televise only the Atlanta Braves MLB games in 2025.
Paramount Global Is Going Without Nielsen Ratings (For Now)
Citing the cost, Paramount Global and Nielsen have failed to reach a renewal agreement. For now, Paramount will be using the audience data of Nielsen rival VideoAmp.
DirecTV And Dish Merger Could Create The Largest Pay-TV Distributor
In this era of cord cutting the announced merger of DirecTV with Dish/Sling would result in 18 million subscribers, making it the largest pay-TV distributor
NWSL Commissioner Jessica Berman Talks About Growth In Women’s Soccer
In an interview NWSL Commissioner Jessica Berman talks about the league's growth in media rights and ratings, franchise valuation and more.
WNBA Ratings, Attendance And Advertising Grew In 2024
With Caitlin Clark, Angel Reese and the gold medal winning Team USA, the WNBA has seen sizable increases this season in viewing, spectators and selling merchandise.