I serve as Global CEO, VML Commerce and NY CEO, VML, WPP’s largest Creative Company. I have led company and cultural transformation, bringing together world-class capability and talent to provide marketing expertise for clients The Coca-Cola Company, SC Johnson, Mondelez
Are You Sacrificing Brand Trust For Surveillance Pricing?
"Surveillance pricing", the practice of rapidly adjusting pricing based upon the profile and actions of different customers has caught the eye of the US Federal Trade Commission.
R.I.P. Omnichannel, Long Live Optichannel: Why Less Is More In Modern Marketing
Omnichannel, as a word, is very much a child of the 21st century. Today, we need to think more about optichannel – optimizing around the channels that make the most sense.
Redefining Performance: Paris Is The Olympics Of Commerce
Olympic-level marketing in 2024 is all about bringing “brand love” and “brand buy” closer together. So, you can be sure that at the Paris Olympics advertisers will be there with elements of both.
Beyond The Gen AI Gold Rush: 3 Guiding Strategic Principles For Marketers
We are in the middle of a Gold Rush in Artificial Intelligence as marketers race seek to drive both short-term and long-term results for their brands.
When Universes Should Collide: The Critical Connection Of Commerce Tech And MarTech
If companies and brands are to truly align around the consumer for growth, the Commerce Tech and Marketing Tech stacks must operate in sync.
High Performance Retail: How The Winners Are Winning
This year, leaders huddled around a theme of "High Performance Retail" at World Retail Congress 2024 in Paris, France.
The Changing Face Of Media: As Ad Spend Rises, Budgets Switch To Commerce
Advertising spend is likely to be up 5.6% in the U.S. this year to $360 billion, according to financial analyst Brian Wieser, with retail media and social media topping priorities.
How Disruptor Brands Are Rewriting The Playbook For Tomorrow's Commerce
Disruptor brands have rewritten the playbook. By using the right tools and channels, these brands built in commerce are achieving brands and sales success overnight.
As The Cookie Crumbles, There Is New Value In Commerce For Both Marketers And Consumers
Third party cookies - the bits of data that are stored on an individual’s computer, will be phased out by Google by the end of 2024. But are marketers ready?
Even Jesus Had A Call To Action: What Most Advertisers Missed In The Super Bowl
It was amazing how many Super Bowl advertisers missed the opportunity to further connect with the viewers watching the big game.