Professor Benjamin G. Voyer is a psychologist focusing on the societal and cultural dimensions of marketing and consumption. As an expert in behavioural science, his work delves into the psychological mechanisms driving behaviours, thoughts, and emotions. He holds the Cartier
Barcelona Hosts The America’s Cup Amid Rising Anti-Tourist Sentiment
Tourist hotspots face backlash from locals tired of overcrowding. Cities are turning to paywalls and visitor caps as creative solutions to manage the influx.
How Luxury Brands Fight To Remain Accessible
Luxury companies are adopting new strategies to retain consumer desire amidst a market slowdown. Brands are exploring innovative ways to keep the luxury dream alive.
ChatGPT And The Battleground To Recreate A Paid Market For Knowledge
For decades, consumers have eschewed paying for knowledge, preferring instead to be targeted by advertising. This may be about to change.
Scents Of Revolution: Niche Perfumes Are Redefining Luxury And Identity
The demand for niche perfumes is on the rise. While small brands strive to balance growth with exclusivity, major players are aiming to capture this emerging trend.
Circular Luxury Fashion Represents A Dilemma For Existing Brands
In a world of fleeting fashion trends and escalating production costs, second-hand fashion luxury represents both an opportunity and a threat for traditional brands.