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Steph Curry To Ink Lifetime Contract With Under Armour Worth $1 Billion: Report

Adam Zagoria
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Opinions expressed by Forbes Contributors are their own.
I'm a basketball and tennis insider
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This article is more than 2 years old.

Steph Curry is poised to sign a a lifetime contract with Under Armour worth “potentially more than $1 billion,” according to a report from Rolling Stone.

The four-time NBA champion and two-time NBA MVP’s current deal with Under Armour expires in 2024, with the current deal reportedly worth $20 million annually. Curry, 34, left Nike in 2013 for a roughly $4 million-per-year deal with Under Armour.

In 2020, Curry and Under Armour launched an offshoot apparel division, Curry Brand, in an effort to compete with Nike and its Jordan Brand. The new line included shoes and clothes for basketball, as well as other sports such as golf.

Curry, who led the Golden State Warriors to a fourth NBA title last year, recently received his undergraduate degree from Davidson University after taking online classes to finish his degree.

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Adam Zagoria
Adam Zagoria
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