As CMO of the world's largest retailer, one with over 255 million member- and customer-visits weekly, White is responsible for customer insights and the full range of marketing strategy, planning, and customer experience. White's influence and marketing are changing how Walmart customers' shop, and he has been central to the company's on-going digital transformation, e-commerce evolution, and enhanced focus on the brand's cultural and next-gen shopper relevancy. Among marketing's true pioneers of content-embedded retail experiences, in the past year, Walmart turned a partnership with a major mo... Read More
As CMO of the world's largest retailer, one with over 255 million member- and customer-visits weekly, White is responsible for customer insights and the full range of marketing strategy, planning, and customer experience. White's influence and marketing are changing how Walmart customers' shop, and he has been central to the company's on-going digital transformation, e-commerce evolution, and enhanced focus on the brand's cultural and next-gen shopper relevancy. Among marketing's true pioneers of content-embedded retail experiences, in the past year, Walmart turned a partnership with a major motion-picture release into a first-of-its-kind, made-for-social, shoppable mini-series, and created their own original content rom-com, which allowed viewers to seamlessly add products from scenes to their carts in real-time. The company also recently announced a new state-of-the-art, 80,000-square-foot production facility in Los Angeles, where they'll create content "at the speed of culture and retail." This, along. with the on-going development of Walmart Creator, provides further evidence of the world's largest retailer's commitment to social commerce. During their May earnings, Walmart reported beating both quarterly earnings and revenue estimates, and reported e-commerce growth of 22% for its U.S. business. As of the close of markets on June 7th, Walmart's stock was up nearly 30% YoY. Read Less