As Chief Marketing Officer for one of the world's most popular sports leagues, Ellis has responsibility for all aspects of the NFL's marketing strategy, including research, content, advertising, branding, operations, and consumer engagement. Strategically focused on expanding not just the NFL's growth, but the game's appeal, accessibility, and relevancy to new generations and audiences globally, Ellis has been a key contributor to the growth of flag football and the NFL internationally. Rooted in creativity, courage and humanity, his body of marketing work, which includes the Emmy-winning Super... Read More
As Chief Marketing Officer for one of the world's most popular sports leagues, Ellis has responsibility for all aspects of the NFL's marketing strategy, including research, content, advertising, branding, operations, and consumer engagement. Strategically focused on expanding not just the NFL's growth, but the game's appeal, accessibility, and relevancy to new generations and audiences globally, Ellis has been a key contributor to the growth of flag football and the NFL internationally. Rooted in creativity, courage and humanity, his body of marketing work, which includes the Emmy-winning Super Bowl LVII campaign "Run With It," helped lead to flag football becoming an Olympic sport in 2028, and women's flag becoming a high school varsity sport. Leveraging the league's proprietary data and technology and in partnership with Disney+, ESPN and Pixar, Ellis helped spearhead a real-time, animated alt-cast of a game. This past year, the NFL accounted for 93 of of the top 100 TV shows in the U.S. and the privately held league reported that viewership rose 7% YoY. Read Less