With oversight of all global marketing efforts for the NBA, one of the world's most popular sports leagues, and its affiliates, Henault's focus is on engaging fans worldwide and furthering the organization's mission to inspire and connect people everywhere through the power of basketball. Henault's marketing influence is evident in the league's community, events, and experiential marketing focus, essential components of the NBA's multi-platform fan-engagement strategy. This season, Henault and the league introduced their In-Season Tournament and continued engaging fans globally. Her Christmas D... Read More
With oversight of all global marketing efforts for the NBA, one of the world's most popular sports leagues, and its affiliates, Henault's focus is on engaging fans worldwide and furthering the organization's mission to inspire and connect people everywhere through the power of basketball. Henault's marketing influence is evident in the league's community, events, and experiential marketing focus, essential components of the NBA's multi-platform fan-engagement strategy. This season, Henault and the league introduced their In-Season Tournament and continued engaging fans globally. Her Christmas Day campaign, "The Gift of Game'' was named among the best (U.S.) holiday ads of 2023, and campaigns including "Playoff Mode" and "The Toast," where basketball and cultural royalty bid farewell to the regular season, complement a strategy that also includes engaging with creators from around the world as a way to, in turn, engage with Gens Z and Alpha. The league just set regular season records for overall attendance, average attendance, and sellouts and is reported to be nearing deals with Amazon, NBC, and ESPN worth an aggregated $76 billion (USD). Read Less