Colucci leads marketing for the breadth of Molson Coors' North American brand portfolio, and has direct influence over brand strategy, marketing communications, media allocation, field activation, and championing the strategy for the company's brands globally. Colucci drove the development of a proprietary, multi-touch attribution model connecting marketing outputs to sales impact, setting both an industry standard for measuring effectiveness, and leading to the company's being named the most effective marketer in North America by Effies Worldwide. Colucci is continuously experimenting with way... Read More
Colucci leads marketing for the breadth of Molson Coors' North American brand portfolio, and has direct influence over brand strategy, marketing communications, media allocation, field activation, and championing the strategy for the company's brands globally. Colucci drove the development of a proprietary, multi-touch attribution model connecting marketing outputs to sales impact, setting both an industry standard for measuring effectiveness, and leading to the company's being named the most effective marketer in North America by Effies Worldwide. Colucci is continuously experimenting with ways to "hack culture." Coors Light turned an off-hand comment from Super Bowl champion Patrick Mahomes into a scene-stealing promotion, reinvigorated Miller Lite's tastes-great-less-filling debate, ran 1000 Super Bowl ads instead of one, and has turned the 150-year-old Banquet brand into a Gen-Z favorite, Colucci's influence is making impact in-culture and on the bottom-line. The company reported that Coors Light, Miller Lite and Coors Banquet, were major drivers of its Q1 topline growth, with Coors Light and Banquet seeing double-digit volume growth, while Miller Lite grew in the high single digits. Read Less