Recently named the #1 brand on Business of Fashion's prestigious Brand Magic Index, as Dior's Chief Communications and Image Officer, Bialobos works to bring Creative Director Kim Jones's vision for the Maison to life for shoppers across categories and around the world. Intent on finding the right balance between the iconic French fashion brand's legacy and new means and methods for bringing it to shoppers globally, Bialobos's focus is on driving desirability above all else. Along with Louis Vuitton, Dior accounts for the majority of parent company LVMH's annual fashion revenues of E15 billion,... Read More
Recently named the #1 brand on Business of Fashion's prestigious Brand Magic Index, as Dior's Chief Communications and Image Officer, Bialobos works to bring Creative Director Kim Jones's vision for the Maison to life for shoppers across categories and around the world. Intent on finding the right balance between the iconic French fashion brand's legacy and new means and methods for bringing it to shoppers globally, Bialobos's focus is on driving desirability above all else. Along with Louis Vuitton, Dior accounts for the majority of parent company LVMH's annual fashion revenues of E15 billion, and from Red Carpets and runaways to next month's Paris Olympic Games, Dior's presence continues to evolve. Embracing technological innovation to bring the brand and customers closer together, to mimic luxury shopping, Dior has created catalogs of virtual products viewable using AR technologies. Recent collaborations with Stone Island and ambassadorships with, among many other Olympic athletes, Jamaica's Elaine Thompson-Herah, illustrate Dior's continued expansion beyond its haute couture equities into the world of casual luxury. In a difficult economic landscape for true luxury brands, Dior reported 3% organic growth for the first quarter of 2024. Read Less