As CMO for the world's first and now largest convenience retailer, Jarratt has responsibility for 7-Eleven's brand strategy, cultural partnerships, customer insights, media, and visual identity, amongst other things, and also leads the company's Sustainability office. Under Jarratt's strategic influence, 7-Eleven is both redefining convenience for today's consumers and modernizing its own brand across a retail network of 84,000 stores in 19 countries. Jarratt has evolved the brand's consumer experience, with a focus on being both entertaining and culturally relevant. Her approach is illustrated... Read More
As CMO for the world's first and now largest convenience retailer, Jarratt has responsibility for 7-Eleven's brand strategy, cultural partnerships, customer insights, media, and visual identity, amongst other things, and also leads the company's Sustainability office. Under Jarratt's strategic influence, 7-Eleven is both redefining convenience for today's consumers and modernizing its own brand across a retail network of 84,000 stores in 19 countries. Jarratt has evolved the brand's consumer experience, with a focus on being both entertaining and culturally relevant. Her approach is illustrated by the brand's award-winning "Take it to Eleven" campaign; a celebration of the joy that can be found in little things, whether a hot dog or the retailer's iconic Big Gulp. Under her leadership, 7-Eleven is also increasing access to sustainable fuels, driving an overall reduction in CO2 emissions, continuing investments in renewable energy and sustainable packaging, while also working to address food waste and fight hunger in the communities where it does business. The multinational brand last reported quarterly sales growth of over 12%. Read Less