Lee is the CMO for the world's largest streaming services company and one of the most culturally influential. With influence and remit across both the company's B2B and B2C audiences, Lee also has oversight of Netflix's marketing creative and customer experience strategy globally, with a marketing spend reported to be in excess of $2.5 billion (USD) annually. Among a portfolio of objectives, Lee is focused on driving viewership of the company's content portfolio to some 270 million subscribers while also, since the company's pivot to in-platform advertising, ensuring an "in-culture experience"... Read More
Lee is the CMO for the world's largest streaming services company and one of the most culturally influential. With influence and remit across both the company's B2B and B2C audiences, Lee also has oversight of Netflix's marketing creative and customer experience strategy globally, with a marketing spend reported to be in excess of $2.5 billion (USD) annually. Among a portfolio of objectives, Lee is focused on driving viewership of the company's content portfolio to some 270 million subscribers while also, since the company's pivot to in-platform advertising, ensuring an "in-culture experience" for Netflix's growing portfolio of advertisers. Her work is seen, and her influence is activated and expressed in 190 countries around the world. As the company expands into sports, gaming, and events, Lee and her team are committed to ensuring the brand's ongoing place in the cultural firmament, creating fan-driven experiences, and supporting its massive slate of creators and content. Strategically, Lee is intent on marketing with fans and not simply to consumers; examples include promoting the new season of Bridgerton by immersing fans the world-over with early 19th century imagery and building the brand's interactive Roblox "Nextworld" theme park, where fans are able to interact with I.P. from across the streamer's content portfolio. Lee's influence is helping make Netflix one of the few entertainment company brands that matter. The company recently reported year-over-year (YoY) subscriber growth of 9 percent and revenue growth of nearly 15 percent for the period ending March. As of the close of markets on June 7th, the company's market cap had increased by more than 56% YoY. Read Less