As Global CMO of the world's most valuable non-alcoholic beverage company by market cap, as well as one of the most iconic brands in history, Arroyo is responsible for a marketing organization of almost 1,800 across 9 operating units, five beverage categories, and some 200+ brands, including Coca-Cola, Coke Light, Fanta, and Powerade. To drive growth in mature and emerging markets across the company's portfolio, Arroyo is transforming the marketing organization worldwide. As a company known for its advertising, and one of the world's largest advertisers spending billions annually, under Arroyo'... Read More
As Global CMO of the world's most valuable non-alcoholic beverage company by market cap, as well as one of the most iconic brands in history, Arroyo is responsible for a marketing organization of almost 1,800 across 9 operating units, five beverage categories, and some 200+ brands, including Coca-Cola, Coke Light, Fanta, and Powerade. To drive growth in mature and emerging markets across the company's portfolio, Arroyo is transforming the marketing organization worldwide. As a company known for its advertising, and one of the world's largest advertisers spending billions annually, under Arroyo's leadership, the portfolio is now emphasizing events over ads, and deploying a creator-led content strategy to meet new generations where they are. Arroyo's transformation efforts, including the company's active embrace of AI across his global marketing organization, are influencing others across industries as marketers consider next-gen structures and approaches. With over 2.2 billion of the company's beverages consumed every day, Q1 earnings results for this year saw an almost 3% increase in YoY revenue for the company, surpassing analyst expectations. As of the close of markets on June 7th, the company's stock was up nearly 7 percent YTD. Read Less