Roath has been with Target for 18 years and in the CMO's role since July of 2023. With oversight of the retail giant's core marketing functions, including marketing strategy and operations, creative, guest marketing strategy, retail brand experience, social media, and paid media strategy, she is committed to reinforcing the brand's longtime place in culture as a fundamental element of its growth strategy. Recognizing that marketing is not just an organizational function but an essential element in how the retailer relates to its guests, Roath has built on Target's brand positioning as shoppers'... Read More
Roath has been with Target for 18 years and in the CMO's role since July of 2023. With oversight of the retail giant's core marketing functions, including marketing strategy and operations, creative, guest marketing strategy, retail brand experience, social media, and paid media strategy, she is committed to reinforcing the brand's longtime place in culture as a fundamental element of its growth strategy. Recognizing that marketing is not just an organizational function but an essential element in how the retailer relates to its guests, Roath has built on Target's brand positioning as shoppers' "happy place" by showcasing stories the company's guests have shared on social media about the "unique joys experienced in our aisles; those small moments of surprise and delight that add up to That Target Feeling." Her influence over brand creative has brought Kristen Wiig's Saturday Night Live "Target Lady" to life in the character's first national ad campaign, partnerships with the likes of TikTok star Azai. and the recently launched DVF collection, which featured 200 new items from the iconic fashion designer. As of the close of markets on June 7th, Target's market capitalization had increased by more than 11 percent in the past year. Read Less