White leads all marketing functions including corporate, regional, and product marketing, global communications, product learning and community, pricing and packaging, and government affairs for this leader in enterprise applications and business AI. Intent on bringing emotive and story-driven approaches to B2B marketing, for a year and a half, White has been leading a process to revitalize and evolve the SAP brand in order to better reflect its role in the rapidly evolving business and technology landscapes. The result is a positioning that remains rooted in the company's equity, but is modern... Read More
White leads all marketing functions including corporate, regional, and product marketing, global communications, product learning and community, pricing and packaging, and government affairs for this leader in enterprise applications and business AI. Intent on bringing emotive and story-driven approaches to B2B marketing, for a year and a half, White has been leading a process to revitalize and evolve the SAP brand in order to better reflect its role in the rapidly evolving business and technology landscapes. The result is a positioning that remains rooted in the company's equity, but is modernized for enterprise today. The new tagline, "Bring Out Your Best," reflects White's influence and SAP's commitment to providing solutions to the evolving challenges their enterprise clients face. White's influence also extends to championing diversity generally and in technology specifically. The executive sponsor of Pride@SAP, the Black Employee Network, and its Business Women's Network, she recognizes that in this new AI era, ensuring a seat at the table for everyone becomes only more urgent. For the quarter ending in March, the company reported YoY revenue growth of more than 8 percent, and as of the close of markets on June 7th, it's market cap was up more than 43 percent over the past year. Read Less