Bottomley has led a complete refresh of Calvin Klein's approach to marketing, generating what the company has called historic brand engagement and business growth for this globally iconic lifestyle and apparel brand. The Calvin Klein brand was recently named #4 on the prestigious Business of Fashion Brand Magic Index, acknowledging the brand's impact on both consumers and culture, achieving this despite not having had a named designer for five years, and until late May's appointment of Veronica Leoni. Collaborations and partnerships with global stars, including Jeremy Allen White, which took th... Read More
Bottomley has led a complete refresh of Calvin Klein's approach to marketing, generating what the company has called historic brand engagement and business growth for this globally iconic lifestyle and apparel brand. The Calvin Klein brand was recently named #4 on the prestigious Business of Fashion Brand Magic Index, acknowledging the brand's impact on both consumers and culture, achieving this despite not having had a named designer for five years, and until late May's appointment of Veronica Leoni. Collaborations and partnerships with global stars, including Jeremy Allen White, which took the internet by storm globally and drove 30% growth YoY in underwear sales the week of its launch, Idris and Sabrina Elba, Kendall Jenner, Jung Kook, and BLACKPINK's Jennie, have reinvigorated and refreshed the brand's cultural cache and equity. Calvin Klein's advertising aesthetic under Bottomley's leadership continues to reflect the brand's commitment to simple, high-quality products, and his marketing is a mix of art, science, and creativity. The PVH-owned brand reported a 4% increase in revenue YoY for FY23. Read Less