Adashek's remit for IBM, the multi-national tech and consulting services behemoth with more than 300,000 employees globally, is as broad as it is deep, with influence and oversight extending across full-funnel marketing, corporate affairs, ESG, and federal client business development. Under his leadership, the company unified its marketing and communications efforts around a single platform, "Let's Create," to better showcase how IBM's portfolio of products and services can benefit enterprise infrastructure globally. As businesses generally and the marketing industry specifically grapple with t... Read More
Adashek's remit for IBM, the multi-national tech and consulting services behemoth with more than 300,000 employees globally, is as broad as it is deep, with influence and oversight extending across full-funnel marketing, corporate affairs, ESG, and federal client business development. Under his leadership, the company unified its marketing and communications efforts around a single platform, "Let's Create," to better showcase how IBM's portfolio of products and services can benefit enterprise infrastructure globally. As businesses generally and the marketing industry specifically grapple with the rapidly evolving role of AI, Adashek is a vocal advocate for the company's place in the conversation and for embracing an open model as essential for ensuring ethical and responsible AI. An evangelist for how GAI helps accelerate the path to creativity and profitable growth, IBM sponsored the first-ever AI track at the SXSW Festival. Just one other example among many, at golf's Masters Tournament, the company integrated technology from dozens of partners to turn enormous quantities of both historical and real-time data into insights that provided proof-positive illustrations of what AI and IBM can do for businesses. As of the close of markets on June 7th, IBM's market capitalization had increased by more than 26 percent over the past 12 months. Read Less