As CMO for the diversified financial services giant, Cooper leads marketing for the company's products, services, and solutions in 200 countries and territories globally, and across their consumer, B2B, product marketing, and marketing services businesses. Since arriving at Visa from BlackRock in May 2022, Cooper has shifted the brand's strategic focus and behaviors to better use Visa's global platform and reach to "improve people's lives." For Cooper and Visa's marketing, this is more than a mission, it's the strategic anchor around which he's building Visa's brand beyond its roots in payment... Read More
As CMO for the diversified financial services giant, Cooper leads marketing for the company's products, services, and solutions in 200 countries and territories globally, and across their consumer, B2B, product marketing, and marketing services businesses. Since arriving at Visa from BlackRock in May 2022, Cooper has shifted the brand's strategic focus and behaviors to better use Visa's global platform and reach to "improve people's lives." For Cooper and Visa's marketing, this is more than a mission, it's the strategic anchor around which he's building Visa's brand beyond its roots in payment services. He's reinterpreting how the company leverages and shows up with long-standing partners like the Olympics, while also bringing the company into new cultural strongholds like gaming and the Creators space. Visa's market share is nearly 2x its nearest traditional competitor and the brand has over 4.3 billion cards, accepted at over 120 million merchants globally, in circulation. As of the company's 2Q24 earnings report, global payments volume was up 8% year-over-year, , and the company reported revenues had increased nearly 10% versus the same period one year ago. As of the close of markets on June 7th, Visa's stock was up nearly 25% YoY. Read Less