Eggleston Bracey oversees marketing and growth strategies across the multinational FMCG giant's portfolio of brands. On an aggregated basis, the portfolio adds up to Unilever's being one of the world's largest spenders on advertising annually. Intent on hastening the path to growth for the company's brands by continuing to transform their marketing models, her influence is seen in the work being done to bring the company into the next generation of marketing. Eggleston Bracey, who also sits on Unilever's Executive Board, developed a proprietary system, the "5S Model," reverse engineering the pa... Read More
Eggleston Bracey oversees marketing and growth strategies across the multinational FMCG giant's portfolio of brands. On an aggregated basis, the portfolio adds up to Unilever's being one of the world's largest spenders on advertising annually. Intent on hastening the path to growth for the company's brands by continuing to transform their marketing models, her influence is seen in the work being done to bring the company into the next generation of marketing. Eggleston Bracey, who also sits on Unilever's Executive Board, developed a proprietary system, the "5S Model," reverse engineering the path from sale back to the top of the funnel. Certain that businesses can be forces of good, Eggleston Bracey continues emphasizing equity and inclusion even as other industry leaders have taken a step back in the face of increasing politicization. Eggleston Bracey is focused on driving growth for Unilever's top 30 brands; 16 of whom (including Dove, Hellman's, and Magnum) are in what is referred to as the 1 billion Euro Club, while the growth potential of the other 14 places them among the most likely to become part of the Club. Unilever was recently named the Cannes Lions Creative Marketer of the Year. As of the close of markets on June 7th, the company's market cap was up more than 10 percent YoY. Read Less