Galliera's marketing for this luxury automotive global icon finds ways to reinforce Ferrari's ultra-exclusivity while still driving extraordinary growth. One of the most recognized brands in the world, Ferrari has long represented craftsmanship and performance and has been a penultimate totem of wealth and luxury. Galliera and the Ferrari leadership team have leaned into and fostered the brand's exclusivity by limiting the number of cars in production. Equally, ownership of a Ferrari does not confer the right to do with the car as one pleases. Owners, including Justin Bieber and Kim Kardashian,... Read More
Galliera's marketing for this luxury automotive global icon finds ways to reinforce Ferrari's ultra-exclusivity while still driving extraordinary growth. One of the most recognized brands in the world, Ferrari has long represented craftsmanship and performance and has been a penultimate totem of wealth and luxury. Galliera and the Ferrari leadership team have leaned into and fostered the brand's exclusivity by limiting the number of cars in production. Equally, ownership of a Ferrari does not confer the right to do with the car as one pleases. Owners, including Justin Bieber and Kim Kardashian, have reportedly been blacklisted by the brand for what was considered improper care and unauthorized alterations to their cars. From Lewis Hamilton's joining the company's F1 team, to a slow and purposeful drip of marketing surrounding the release of a 70th anniversary model, to creating a high-end branded experience with Airbnb, Galliera continues nurturing the brand's equity while ensuring demand is always in excess of the brand's deliberately limited supply. Ferrari reported FY 2023 net revenue up 17.2% versus the previous year. As of the close of markets on June 7th, Ferrari's stock was up nearly 39 percent over the past year. Read Less