With oversight of global marketing across the U.S.-based semiconductor and software giant's primary businesses as well as its consumer-facing brand Snapdragon, a suite of semiconductor products made for mobile devices, McGuire drives the company's enterprise diversification strategy, bringing its brand, products and services into new markets, industries, and consumer groups. Leading the company's brand, product and technology marketing, operations, communications, partner and channel marketing, as well as sales enablement and data science, over the past year, McGuire has honed Qualcomm's go-to-... Read More
With oversight of global marketing across the U.S.-based semiconductor and software giant's primary businesses as well as its consumer-facing brand Snapdragon, a suite of semiconductor products made for mobile devices, McGuire drives the company's enterprise diversification strategy, bringing its brand, products and services into new markets, industries, and consumer groups. Leading the company's brand, product and technology marketing, operations, communications, partner and channel marketing, as well as sales enablement and data science, over the past year, McGuire has honed Qualcomm's go-to-market approach. He has integrated more direct consumer messaging across its brands and with partners, including those with Manchester United and F1. One month ago, Microsoft announced that Snapdragon products would be powering the launch of a new category of AI-driven 20 Copilot+ PCs, across leading brands, including Microsoft's, HP, Samsung, Lenovo, and Dell. As of June 7th, Qualcomm's market capitalization had increased by more than 77 percent over the past twelve months. Read Less