Hassan is the CMO of the world's largest bank, based on its market capitalization of over 575 billion dollars (USD), as of this writing, which is also one of the world's largest advertisers. Hassan's remit is broad and deep and includes oversight of a global team of more than 2,500 marketers and responsibility for the marketing of, among others, Chase, J.P. Morgan, Sapphire, and the corporate brand's advertising, media, sponsorships, market research, and customer insights, impact marketing, and communications globally. A champion of marketing-led business growth for the financial services behem... Read More
Hassan is the CMO of the world's largest bank, based on its market capitalization of over 575 billion dollars (USD), as of this writing, which is also one of the world's largest advertisers. Hassan's remit is broad and deep and includes oversight of a global team of more than 2,500 marketers and responsibility for the marketing of, among others, Chase, J.P. Morgan, Sapphire, and the corporate brand's advertising, media, sponsorships, market research, and customer insights, impact marketing, and communications globally. A champion of marketing-led business growth for the financial services behemoth, over the past year, Hassan has leveraged the company's rich data and insights into how consumers spend to launch the industry's first bank-led media platform, Chase Media Solutions, as a way of better serving both JPMC's B2B and B2C constituencies. Hassan's influence extends as well to the firm's sustainability and DEI efforts, and programs like their Second Chance campaign, are designed to remove the employment barriers faced by Americans with criminal records. For the period ending March 2024, the company reported revenues were up over 11% YoY. As of the close of markets on June 7th, the company's market cap had increased 42 percent over the prior twelve months. Read Less