As CMO of the world's largest airline by both fleet size and market cap, Tillman leads Delta's brand strategy, global marketing, creative services and community engagement. Tillman is also a member of the company's Leadership Committee, and her influence extends to shaping the global airline's long-term vision and strategy. In a category where purchase has historically been heavily influenced by price, convenience, and rewards, Tillman is focused on driving growth and loyalty by bringing the brand's story to life, Tillman, in her first year as the company's CMO, is helping turn Delta into a c... Read More
As CMO of the world's largest airline by both fleet size and market cap, Tillman leads Delta's brand strategy, global marketing, creative services and community engagement. Tillman is also a member of the company's Leadership Committee, and her influence extends to shaping the global airline's long-term vision and strategy. In a category where purchase has historically been heavily influenced by price, convenience, and rewards, Tillman is focused on driving growth and loyalty by bringing the brand's story to life, Tillman, in her first year as the company's CMO, is helping turn Delta into a consumer experience brand. Applying lessons from the luxury category in order to differentiate Delta's brand and transcend airline-category limitations and perceptions, she has helped overhaul Delta's SkyMiles program. Through a combination of unexpected retail experiences and a widened array of new member benefits, she has helped set a new standard for the category's approach to loyalty and helped grow the company's 30-year-old rewards program by almost 11 million users. For the quarter ending in March, the company reported revenue growth in excess of 7 percent vPY. As of the close of markets on June 7th, Delta's stock was up 28.9 percent YoY. Read Less