CMO Network
How Abercrombie & Fitch Engineered Its Dramatic Turnaround And Will Keep Moving Forward
Abercrombie & Fitch generated 16% growth last year reaching $4.3 billion and in 1Q24 it did better, up 22% The company has a plan is reach $5 billion in 2025.
More From CMO Network
Telling A New Story About The Global Housing Crisis
About 10 years ago, when Brett Hagler was only 24 and relatively unfamiliar with the facts on the ground in the developing world, he took his first trip to Haiti. There he saw firsthand the terrible challenges and choices occasioned by a lack of adequate housing. “Obviously, Haiti, it's a very dramatic, arresting example,” says Hagler.
It’s Prime Time For The Creator Economy. Here’s Why
At Cannes Lions International Festival, a clear shift emerged as more marketers embraced the creator economy as a must-have for their advertising efforts.
How AI And New Care Models Make Healthcare Easier, Cheaper, And Better
Frequently, patients flow to a small number of highly-trained specialists who are in short supply relative to demand. AI and new care models are starting to change that.
Gen Z Will Help Padel Become The Next Hot Sport
Pickleball is now valued as a $1.2 billion sport.
Beyond The Gen AI Gold Rush: 3 Guiding Strategic Principles For Marketers
We are in the middle of a Gold Rush in Artificial Intelligence as marketers race seek to drive both short-term and long-term results for their brands.
The Future Of Work: How Employee Transformation Is The Next Frontier In Employee Engagement
Instead of treating employees like assets, what if organizations were committed to helping them achieve self-transformation - becoming the best versions of themselves?
Google Pivots From Infinite Scroll As AI Ushers In Next Era Of Search
The shift from traditional search to LLM driven search is here. Google has announced it will sunset infinite scroll. Is Google making way for the next era of serach?
How Former Operators Are Redefining Consumer Growth-Stage Investing
In a dynamic landscape where consumer brands navigate ever-evolving markets, Camino Partners - started by veterans of KIND Snacks - has emerged with a new model.
It's No Surprise Disney's Stock Price Crashed Below $100. Here's Why
Disney's stock should be on a roll right now, however, it fell below $100 for the first time since February. There is good reason for this.
Nike Prays For A Paris Olympics Win, After Down Quarter And Class-Action Lawsuit
Nike ended June with its worst week on Wall Street in over 20 years after reporting 4Q sales down and being hit with a class-action lawsuit claiming securities fraud.