Laura Hennigan

Small Business Writer

About

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information that will help them thrive. Her work has been featured on Angi, Scary Mommy and Cubby.

Laura Hennigan is an experienced freelance writer who believes there is nothing better than a well-told story. With a background in research, communications and community building, she is also a small business owner who is passionate about supporting other entrepreneurs and sharing information that will help them thrive.

Expertise

Small Business
B2B

Achievements

Contributor to national brands, including Angi and Scary Mommy
Over 5 years of experience as a freelance writer

Other Publications

Education

The Ohio State University (B.A., Sociology)

2 months ago

Online Reputation Management In 2024: The Ultimate Guide

The presence your business has online is crucial to its success, but the idea of managing it might feel overwhelming. Establishing and upholding a positive reputation through reviews, social media and new stories can be a daunting task. Luckily, there...
3 months ago

What Is Ad Retargeting? Definition, Examples And Best Practices

Driving people to your website is an essential part of advertising, but ensuring customers complete their purchase is equally important. All too often, potential buyers browse for a while and then leave a site without actually converting. That’s where ad...
5 months ago

B2B Marketing In 2024: The Ultimate Guide

Most of us are quite familiar with business-to-consumer (B2C) marketing, because it surrounds us all day, every day. Business-to-business (B2B) marketing is a different concept, in which businesses are trying to reach other businesses, rather than individual customers, by marketing...
5 months ago

What Is Leadership Development?

To perform as a successful, highly effective leader, you must first develop the skills and abilities that will enable you to best help a business and its employees. This is referred to as leadership development, which helps prepare future and...
6 months ago

15 Ways to Advertise Your Business in 2024

In order to make money, you need to have paying customers. But how do you attract those customers? And do you need an unlimited budget to reach them? Not necessarily. Advertising your business is not optional, especially for small businesses,...
9 months ago

Local Marketing in 2024: The Ultimate Guide

According to the U.S. Small Business Administration (SBA), there are currently over 33 million small businesses in the United States, and every one of them is likely competing with larger enterprises to find and convert potential buyers. Local marketing offers...
9 months ago

How To Create An Effective Landing Page

When a pop-up appears offering a 15% discount on the exact item we’re currently shopping for, we almost always click on it. That’s the power of a landing page—generating more clicks from target customers and then collecting their personal information....
10 months ago

E-Commerce SEO in 2024: A Beginner’s Guide

If you have an e-commerce store, you already know how important traffic is to the success of your business. But increasing clicks and getting more viewers directed to your website may feel like an uphill battle. E-commerce Search Engine Optimization...
12 months ago

Small Business Marketing in 2024: The Ultimate Guide

Small business marketing today typically focuses on establishing a strong online presence, but your options aren't limited to just the web. Figuring out how to best reach new customers, connect with former ones and maintain long-term relationships with buyers will...
1 year ago

12 Essential Customer Service Skills In 2024

When it comes to choosing where to spend your money, it is the little things that count. A friendly smile, empathetic listening or someone remembering your name can have a big impact on brand loyalty. On the flip side, one...
1 year ago

How To Improve Customer Service In 2024

From retailers to restaurants, consumers aren’t lacking options from which to choose. So, how does a company make itself stand out? By providing the secret ingredient that many businesses lack: great customer service. While this may sound like a simple...
1 year ago

15 Mission Statement Examples For Your Business

When buying new shoes, choosing a birthday gift or deciding what podcast to listen to, most of us reach for the same brands over and over. Why? Because in addition to offering quality products, they also have a compelling story...
1 year ago

What Is Inbound Marketing? Definition, Examples & Best Practices

Trying to figure out what inbound marketing is? Think about a magnet. When lined up, it has one end that pulls in and one that pushes away. Inbound marketing is like the pulling end, because it’s a strategy designed to...
1 year ago

Content Marketing In 2024: The Ultimate Guide

Imagine this: you’re scrolling through your Instagram feed when an ad pops about a great sale your favorite outdoor retailer is having, complete with a picture of that kayak you had been eyeing that’s now 30% off. Content marketing is...
1 year ago

What Is Lead Time In Project Management?

There never seem to be enough hours in the day to get everything done, especially when you have no idea if the task at hand will take 10 minutes or two hours to complete. So the benefits of figuring out...
2 years ago

What Is Conversational Commerce?

Buyers today want it all: quality products, quick delivery, plenty of selection. And now conversational commerce is playing a huge role in establishing and nurturing the customer journey as well. Conversational commerce refers to the idea of businesses engaging with...
2 years ago

What Is An OKR? Definition & Examples

Picture this: Your organization has an ambitious new goal of reducing wait time and improving customer satisfaction. The only problem? There’s no system in place to effectively execute the idea and you have no clue where to start. That’s where...
2 years ago

What Is A KPI? Definition & Examples

All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key Performance Indicators (KPIs) come in. Once you’ve determined what your strategic goals are,...
2 years ago

Paid In Arrears: Definition, Pros & Cons

It’s a strange-to-pronounce and possibly unfamiliar term, but being paid in arrears is a common practice that you have likely experienced at some point. Simply put, it means to pay for goods or services after the terms have been met...
2 years ago

What Is QSEHRA? Everything You Need To Know

QSEHRA (pronounced Q-Sarah) stands for Qualified Small Employer Health Reimbursement Arrangement, a type of Health Reimbursement Account (HRA). That’s a lot of acronyms, so to break it down in layman's terms: It’s an option that allows small businesses that don’t...
2 years ago

Exempt Vs. Non-Exempt Employees: What’s The Difference?

There’s plenty of lingo that pops up when browsing employment listings, from benefits to bonuses. Another term that job seekers often see is exempt and non-exempt employee. While it may be tempting to breeze over these words, it’s important to...
2 years ago

4 Important LLC Tax Benefits In 2024

Many entrepreneurs opt to structure their small business as a limited liability company, or LLC. An LLC protects owners’ personal assets from lawsuits and some creditors. It also provides an easy-to-use business structure. In addition to these benefits, LLCs also...
2 years ago

What Is Workforce Management?

Looking to reduce costs, increase productivity, automate processes and boost team morale? Turns out that a multitude of organizations have been searching for this unicorn of a solution, and many have found it by embracing workforce management (WFM). Workforce management...
2 years ago

What Is Bookkeeping? Everything You Need To Know

Bookkeeping is the practice of organizing, classifying and maintaining a business's financial records. It involves recording transactions and storing financial documentation to manage the overall financial health of an organization. Most businesses use an electronic method for their bookkeeping, whether...
2 years ago

How To Find A Small Business Accountant

Your small business is booming, sales are strong and you’re on track for a record year. Great news, but what’s all that going to mean for tax filing? How about financial goal setting for next quarter? If you’re asking yourself...
2 years ago

Shopify Vs. Shopify Plus (2024 Comparison)

Shopify is one of the most well-known platforms for e-commerce merchants of all sizes. It represents a trusted name in e-commerce, with many well-known brands relying on its user-friendly interface, customization options and dedicated support. As your business grows, however,...
2 years ago

How To Create A Simple, Effective Project Timeline In Six Steps

Most of us rely on some sort of calendar system to stay on top of important dates, from birthdays to meetings. Whether you prefer an interactive online system or a classic paper planner, having visual reminders of what is coming...
3 years ago

Shopify Pricing Plans (2024 Guide)

Shopify is one of the best e-commerce platforms known for its advanced features designed to meet the needs of online sellers and its variety of plans to meet varying budgets. Plans start as low as $9 per month but increase...
3 years ago

How To Sell Furniture Online (2024 Guide)

Ready to ditch the sofa you’ve had since college? How about that ancient hand-me-down dresser? Selling your furniture online is a great way to clear out extra space and can also be a lucrative side hustle. With more people than...
3 years ago

How To Sell Books Online With These 5 Platforms

According to Publishers Weekly, in 2020, sales of print books rose 8.2% over the previous year and then increased by another 8.9% in 2021. Clearly, people have been reading more throughout the pandemic, which means the nightstands and shelves in...