Case Study
October 20, 2023
4 min read
Football Channel x Fewcents: Creating a Profitable Model for Quality Soccer Content Access
"The introduction of Fewcents' micro-payments revealed the willingness of Japanese users to pay for digital content....micro-payments could become a low-risk method to initiate payment models. Leveraging this data, we plan to focus on high-revenue articles, enhancing the coexistence of advertising monetization and paid content."
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Kato
Editor-in-chief, Football Critique Online
The Challenge
Football Channel, also known as "f-chan", stands as a beacon for Japanese soccer enthusiasts, delivering comprehensive news and interviews from local to global events. Historically, ad revenues facilitated free access to all content. However, to elevate the quality and frequency of content, especially from their magazine, Football Critique, they required a revenue model that complemented their ad-based strategy. The daunting challenge was finding a model without massive investments and ensuring that the Japanese audience would engage.
How Fewcents Helped
Fewcents offered a breakthrough with its Fewcents Wall:
Dynamic Pricing
The Fewcents dashboard facilitated real-time pricing adjustments, tailoring the experience for users and maximizing revenue potential
Flexible Content Strategy
F-chan started conservatively, increasing premium content behind Fewcents Wall while retaining their primary free content - ensuring ad revenue stability
Low-risk, High-reward
Fewcents Wall provided an avenue for user-driven revenue without the substantial overhead of traditional subscription models
Seamless Integration
Compatible with WordPress, Fewcents Wall was swiftly integrated, maintaining user experience quality
“Fewcents’ innovative approach to micro-access, with convenient local payment methods and easy implementation, makes the Fewcents solution very powerful.”
Hitoshi Maruyama
AnyMind
What We Achieved Together
Rich User Data
Fewcents not only brought a new revenue stream but also provided invaluable first-party data, which is vital for content and pricing optimization
Stable Ad Revenues
Even with the Fewcents Wall integration, ad revenues remained undisturbed
Enhanced RPMs
Fewcents delivered a Page Revenue Per Mille (RPM) that was 3.5x more effective than traditional ads
Conclusion
The collaboration between Fewcents and Football Channel Online debunked the myth that Japanese users are hesitant to pay for digital content. Micropayments, when positioned correctly, can outperform traditional ad revenues without cannibalizing them. This low-risk model allowed F-chan to discern user preferences, understand pricing thresholds, and most importantly, amplify investment in quality content.
“We are delighted with the results Fewcents has been able to deliver for Football Critique Online. We are confident we can improve these even further, with the help of first-party data and analytics provided by Fewcents.”
Dushyant Khare
Co-founder, Fewcents
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