Eye on the Industry

The holiday season is one of the most critical times for brands to engage their audiences. This year, Deloitte predicts holiday retail sales will increase between 2.3 percent and 3.3 percent, totaling $1.58 to $1.59 trillion during the November to January timeframe. Perhaps more notably, the firm expects e-commerce sales will grow between 7 percent to 9 percent year-over-year, totalling between $289 billion to $294 billion this season.